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US: Petal It Forward set for October 24

The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members to start planning their local events. The premise behind Petal It Forward: passersby receive two bouquets — one to keep, and one to share — and are asked to post a picture about the exchange on social media with the hashtag #petalitforward. The goal? To raise awareness about the benefits of giving and receiving flowers,

Whether your Petal It Forward event is large or small, the dividends likely will be greater than you realize, say florists who joined the national good-will effort in previous years.

“Petal It Forward was an opportunity to randomly make some strangers’ day by sharing a simple act of kindness,” said Jennifer Eaton of Copper Penny Flowers in Concord, Massachusetts, who was a first-time participant in 2017. “By handing out two roses to each stranger on the street, we were then asking them to hand out the second rose and make someone else’s day,” Eaton said.

Two-time participant Valerie Lee Ow of J. Miller Flowers and Gifts in Oakland, California, enjoyed a similar benefit after giving away 400 mixed bouquets.

“Their smiles made it all worthwhile and created happiness everywhere we went,” Ow said. “The happiness and joy level was really off the charts, even much more than I had anticipated. It was not only fun for everyone to create and design, but to share in the outcome with the receiver, which few people really get to see on a consistent basis, except for our delivery drivers.”

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