In an exclusive partnership with The Walt Disney Company, the brand launched the iconic Beauty and The Beast enchanted rose in 2017. The partnership centered around the brand's iconic "Bella Rose" and the launch of the Beauty and the Beast screenplay.
Company founder Ebraheem Al Samadi: "There really is no room to be anything but uncompromising when it comes to creating a seamless, out of this world shopping experience for clients in the luxury segment, no matter the region. From the moment a customer steps inside our stores, they must feel swept up in the brand and a part of the magic. Our Forever Rose stores are created to evoke a sense of peacefulness, escapism and wonder as you browse and spend time with the products. The service is as important as the quality of product. We are passionate about offering the same sense of warm hospitality as when entering any home in the Middle East, which is what we hope to bring to our European counterparts,” he said.
Forever Rose London opened four new store locations in 2017, including 360 Mall in Kuwait and Galleria Mall, Al Maryah Island in Abu Dhabi. Six new stores will open within KSA (Riyadh), Bahrain (Manama), Oman (Muscat), London (Belgravia), Paris (Avenue Montaigne), and Milan (Via Montenapoleone) by the end of 2018. With 90 per cent of sales generating from in-store retail, the new stores are situated in notable locations, including the prestigious London address of Belgravia, set to open in July.
Laura Salisbury Jones, Associate Director of central London and European retail, at Savills commented that the location would be absolute prime positioning for the affluent Forever Rose London brand. “This characterful corner property opposite The Fold’s new store is ideal for Forever Rose’s first store in London. The brand will further enhance this thriving retail pitch in Belgravia,” she said.
Stores will host a variety of products, including the iconic “Bella Rose.” Fresh Triple A grade flower bouquets will also be available, with blooms imported from the Netherlands weekly.
For more information:
Forever Rose London
907 The Regal Tower, Business Bay, Dubai, 390195