The whole chain is involved with the shelf. Starting from that idea, Danny van Uffelen from Zentoo and Eric Egberts from BloomyPro collaborated, and as a result the chrysanthemum club can now present the entire chrysanthemum assortment digitized in 3D, including the varieties from Floritec, Royal van Zanten, Deliflor, Armada, Dekker Chrysanthemums and Dümmen Orange.
Digitization is first and foremost useful for trade and retail, says Eric. "It starts a conversation, you see something and you can talk about it. Straight away you find something beautiful, or - and that is usually the case - you want to change something. This or that flower added, stem removed. With our software it is easy to visualize that, and you can choose from everything that chain has to offer. Furthermore you can immediately see what a bouquet is going to cost.
This encourages diversity, as Eric knows. New, lesser-known products will be noticed, otherwise the choice for the traditional varieties would be made. One can also discover: exclusive is not always super expensive. And after all, for florists it is also appealing, because their work domain is also increasingly moving to online & webshops. This way they can create a visual shelf without having to physically make the bouquet. And that again reduces loss."
So indeed, you need the entire chain, not only to take full advantage of the technical possibilities, but also to give sales a boost. Danny: "Making the entire assortment available in 3D, we believe in doing exactly that. Our aim is to present every variety and every introduction as optimally as possible and to make that known throughout the chain in no time at all."
In week 24 (the week of the FlowerTrials) visitors can, together with sister organization Fleur Market, admire the fully digitized assortment at the World Horti Center.
For more information:
BloomyPro
Eric Egberts
M: +31651388039
E: eric.egberts@bloomypro.com
www.bloomypro.com
Bruidsbogerd 1a
2671 DK Naaldwijk
Netherlands
T: +31 (0)6-14377719info@zentoo.nl
www.zentoo.nl