Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




SA: Flower distribution company hit 1,200,000 stem milestone

Saudi Arabian cut flower retail and wholesale distribution company Multiflora prefers to source their roses from Ethiopia. After all, it’s just a 2.5 hour flight between the two countries. Last month, the distribution company hit a 1,200,000 stem milestone, and they’re very pleased with that achievement.



“It’s not just the distance that is an advantage. All farms in Ethiopia deal with CIF prices as well”, Ajnaz Abdulnazir explains, which means cost of insurance and freight are assumed by the seller.

“In comparison: Kenyan farms are mostly dealing with FOB prices (free on board). If we were to import from Kenya, we would be in need of a freight agent in Kenya, in addition to the freight cost incurred. That in turn affects the price per stem. Therefore, we chose Ethiopia over Kenya.”
 


Multiflora distributes flowers in the major cities of Saudi Arabia. The company has 28 salesmen who deliver flowers to the customers. Roses are the company’s main product. “The red rose Upper Class and the white Athena are the most popular varieties, especially on Mother’s Day, Teacher's Day and other public holidays. Most customers order straight bunches with 10 stems.”
 


For the future, the company is looking for a production line. “We want to focus more on new varieties. This way we can adjust our production based on market needs.”
 
More information:
Multi Flora
00966 538651784

Publication date: 6/13/2018
Author: Jobke den Hertog
Copyright: www.floraldaily.com

 


 

Other news in this sector:

8/16/2018 Lufthansa Cargo and Brussels Airlines Cargo start close cooperation
8/16/2018 India: Perishable cargo terminal planned at Srinagar Airport
8/10/2018 Increased flower traffic contributes to American Airlines Cargo record quarter
8/9/2018 India: Cargo handling booms at Coimbatore airport
8/8/2018 US (FL): Logiztik Alliance Group acquires Miami freight forwarder
8/7/2018 New air cargo location at Schiphol Airport for Milestone Fresh
8/7/2018 Ecuador: Kuehne + Nagel acquires Panatlantic Logistics
8/7/2018 Ethiopian and DHL form cargo logistics joint venture
8/7/2018 "World's first" natural controlled atmosphere shipping bin solution
8/6/2018 “Quantum leap in cargo booking”
7/20/2018 Delta, Korean Air launch cargo partnership
7/19/2018 Could drones deliver your flowers soon?
7/18/2018 Panalpina Perishables Network expands to South Africa
7/17/2018 Southwest Airlines Cargo begins shipping internationally
7/16/2018 Lufthansa Cargo markets air cargo capacities on the spot market
7/13/2018 How sealed containers are broken open
7/13/2018 NL: Realisation of CO2 neutral train terminal along highway
7/12/2018 Turnover FloraHolland first half 2018 almost similar to last year
7/11/2018 How they handle airfreight pallets at the auction
7/10/2018 Kenya: "Sky is the limit for US direct flights"

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code