Mother’s Day season: A freight forwarder’s perspective

Mother’s Day is one of the most important seasons for the perishable freight forwarding industry as Ecuadorian and Colombian flower farms prepare large shipments of roses, bouquets, gypsophila, hydrangeas, and carnations to help celebrate Mothers around the globe. The exporting period normally begins three weeks before the holiday. This year Logiztik Alliance Group began their Mother’s Day shipments on April 16th until the first week of May, reaching over 85 countries worldwide.

This high season is particularly busy for Ecuador as the country’s farms, freight forwarders, and airlines work vigorously to move tons of fresh cut flowers, namely roses, across the world. In 2018 Logiztik Alliance Group forwarded over 4,590,000 kilos of flowers from Ecuador, an increase of 12% compared to 4,100,000 kilos in 2017. The company's primary destination for the Mother’s Day shipments was the USA, where 48% of their flowers were exported to temperature controlled facilities in Miami. Here they connected the cargo to customers’ trucks for distribution all across the country. Ranking in second place was Amsterdam, receiving 39% of the company's flower shipments, followed France, Spain, and Canada.

Overall freight capacity during peak seasons looks to be a challenge for the foreseeable future, particularly from Ecuador. Logiztik Alliance Group equipped with over 175,000 square feet of cooler space between Ecuador and Miami, continues to provide solutions for both growers and customers, ensuring smooth shipments for many holiday seasons to come.

For more information: