A new country-of-origin labelling scheme comes into effect on July 1 requiring food products to specify whether they were made in Australia, and the percentage of Australian ingredients used to make them.
But Australian Flower Council secretary Shane Holborn said consumers should also be privy to the origin of the flowers they buy as local growers struggle to compete with cheap foreign imports.
The industry says that because fresh cut flowers are not a manufactured product and are sold in supermarkets and fresh produce markets, they should have a similar arrangement to the “fresh produce category” under the mandatory food labelling system.
But the Department of Industry, Innovation and Science has knocked back Mr Holborn’s requests to discuss labelling. It said the country-of-origin labelling reforms were largely driven by demand from consumers for clearer and more specific origin information on food products.