One company, multiple brands
"Auctioning is increasingly about technology, data and marketing. We now combine this expertise and investment under the TBAuctions holding company", according to Samsom. "Troostwijk and BVA remain our main brands. We perfectly complement each other in the market. Every salesman can be accommodated. Based on data, we know via which brands and channels you can realize the best yield."
"We now offer 1.5 million items (parcels) per year in 6,700 auctions. We are present in 18 countries and buyers come from all over the world. This means that every month we get more than 6 million visits and almost 100 million page views. For buyers, buying and bidding safely is of great importance. We are an excellent alternative to regular sales channels. A large supply and the excitement of bidding play a major role here."
Focus on specific sectors
The company will focus even more on specific sectors and areas of growth throughout Europe. A small selection: art & antiques, real estate, agriculture, metalworking, food processing, construction, infrastructure, logistics & transport. Samsom: "In some countries and sectors, auctioning as a sales method is not yet that established. In those places too we are also going to put auctions clearly on the map as the ultimate selling method. We have a total of 350 employees ready to help you to turn value into cash."