Last October, flower grower SV.CO changed their appearance. The changes are becoming increasing more visible, and the company reports positive reactions.
"The new design is more illustrative with natural colors. Almost all SV.CO products are currently being packaged in the new look and the reactions from the market to this are very positive. Not only the design has been adjusted, we have also thought about the origin and the future of the packaging materials. As example we have 100% recyclable covers made of kraft paper and these are sent in cardboard trays. This underlines our sustainable way of cultivation, the packaging radiates the naturalness of the products."
The packaging is of course still focused on the SV.CO consumer and SV.CO is convinced that the cheerful, natural design will entice purchasing on the shop floor.