Floradecora
Floradecora, the market place for fresh flowers, ornamental plants and sales-ready floral arrangements, will continue to be held in the Galleria, in the heart of Christmasworld. “We have been taking part in Floradecora since the first edition and are very pleased with the results. The standard of visitors is always high, and we hope that the restructuring of Christmasworld will help us attract more new customers. Buyers in Frankfurt are very trend and design oriented, and they want something special for their high-grade assortments. And they are exactly the people we want. They include interior architects, hoteliers, florists and event managers who want to create a special ambience – with trend flowers in matching pots”, says Jan de Boer, proprietor and CEO, Barendsen.
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