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Freight Waves paying a visit to Dutch auction Royal FloraHolland

"Flowering the world requires freight and financial expertise"

Freight movement is the art of moving cargo from one-point to another, without damage or corruption, during a specific time window. A properly running commodity market requires a transparent marketplace with a method for establishing price transparency, uniformity, and a method for trading.

One location has perfected the art of both. FloraHolland, just outside of Amsterdam is the largest flower exchange and marketplace in the world. The exchange handles over 12 billion flowers a year, generating a notional trading value of 4.7B euros. The exchange is a combination of a very impressive logistics facility with a financial trading floor.

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