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Top 10 digital marketing ideas for garden centers

With so much business being done online, it’s important to make your presence known to customers through strategic digital marketing techniques. Try these tips for making the most out of your digital marketing:

1. Online promotion of Your Garden Center
Online promotions are a great way to attract new customers and to encourage existing customers to return. This could be as simple as an online banner promoting an offer for online purchases or it could be a link to an online voucher that customers can print and use in your store. Do you have a family member or friend who is always checking for great online deals? I certainly do! Chances are that many of your customers will appreciate a special promotion and it’s a good way to bring the customer from an online engagement to an in-store encounter.

2. Discount Voucher - Run a Gardening Competition
Hold a competition with a nice prize to show you value your customers. But think carefully about your target audience and how you present this. You want to boost your business, not attract people looking for a quick freebie.

A competition can also provide you valuable information on where you should be focusing your business and is a great way to get people to sign up to newsletters or to engage with your business on social media.

3. Promote your Garden Center on Social Media
This is probably the most obvious way to promote your business online, but many businesses start promoting themselves through social media and eventually leave it to the wayside. Don’t! It can be a slow progress but the best way to see results is to keep at it. If something doesn’t work, try a different approach. If a customer checks your Facebook page and you haven’t been posting frequently, they’re not going to waste their time supporting the page and maybe even wonder why you have one in the first place.

Publication date: 7/11/2018



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