"Although we already had fantastic summer weather in Holland in the months of May and June, the astronomical start of summer took place on June 21st. It is also the longest day of the year with about 18.5 hours of light in Holland. Why not celebrate this with sunflowers", Harm Custers, Manager Marketing & Sales Flowers at Takii Europe, says.
"Last year we kicked off with an activation campaign on this special day: to kick off the start of the Sunflower season and to promote Takii’s Sunflower concept ‘Sunrich – van Gogh’s Favorite’. This year we further shaped this event and it proved again: the strength of the power of flowers. An annual tradition to celebrate summer is born."
Sunrich friends (lifestyle bloggers, social connectors as well as top florists) were invited for an exclusive afternoon at the Van Gogh Museum Amsterdam where inspiration and creation went hand in hand. This resulted in high engagement on social media.
In addition to this, hundreds of passers-by on the Museumplein were pleasantly surprised with a Sunrich – Van Gogh’s Favorite sunflower. Lots of happy pictures have been shared by people using the hashtags #celebratesummer and #SunrichVanGogh.
Harm quotes one of his colleagues, Irma Jansen, who was handing out Sunflowers to the people: ‘The words “Happy Summer” when giving them a Sunflower brought a smile to people’s faces. In a few words, this describes exactly the vibe that went around the Museumplein last Thursday. Reactions varied from disbelief to utter thankfulness, from smiles to – can you believe it – even hugs! We have left an unforgettable experience in their minds which they will remember when seeing a Sunflower in future!’
For more information:
Takii Europe
Hoofdweg 19
1424 PC De Kwakel
The Netherlands
Tel.: +31(0) 297 500 758
tku@takii.eu
www.takii.eu