Just off Highway 44 on a street named Jolly Lane in Rapid City, there's a classic sign, representing not only a greenhouse, but a family and the fulfillment of the American Dream.
Inside, there's a literal flowering feast for the eyes of gardeners. There are rows and rows of plants, in a place that has been decades in the making.
Dean and Norma Sime, both now 81 years old, and their five kids have run this place for nearly half a century.
But Dean actually started in the auto body business.
"And I went home one day and told Norma, I said, 'I'm not gonna be doing this when I'm 60 years old. I don't care if I gotta sell pencils on the street corner, but I don't want to be breathing paint and dust and this kinda stuff and laying under cars," said Dean.