The growth and expansion of the floral industry shows no signs of slowing as new markets continue to open and new customers emerge. Significant changes in sales venues, customer preferences and market tactics parallel seismic shifts in how floral products are sourced, harvested and transported.
The international seminar “Future Of Floral” in Quito-Ecuador on July 26th will therefore focus on:
Attending the seminar will provide a valuable analysis of the opportunities ahead as well as a blueprint for improving flower sales and profits within the largest consumer markets for flowers in the world.- Overview of the Future of Floral Industry in the North American, European and Asian markets.
- Know the behavior of the consumer against the current trends of the floral industry.
Speakers
- Becky Roberts – EEUU, Director Floral, Produce Marketing Association
- Lambert van Horen – The Netherlands, Analyst Floriculture, Research Food & Agribusiness, Rabobank
- Alejandra García Olivo – Ecuador / China, Global Purchasing Director, Mimame Co. Ltd. 爱自己