New trade show: Flower Expo Poland

BureauSierteelt.nl devised a plan to create a platform in Poland for growers and traders of flowers and plants in response to market signals. Growers and traders indicated their interest in this promising market. After a couple of conversations with the Polish growers organization an agreement was reached. Combining two trade exhibitions has advantages. Firstly, the support of local parties is essential for the creation of a new trade show. Secondly, GREEN IS LIFE, which is more focused on outdoors plants and flowers, has an established name. In 2015 the event had an attendance of over 16,000 (of which 6,500 professionals) and had 260 exhibitors.

Traders and growers are interested because the Polish sales market is growing. Since it became an EU member (2004) the export value of exports from the Netherlands tripled. The expectation was that the sales market would increase in value by 18% in 2014-2018 but the last two years have already seen a growth of over 20%. There are almost 38 million consumers in Poland who - more than in any European country - love flowers and plants. Besides marketing in Poland itself there is also an important transfer market to countries surrounding Poland.

The Dutch embassy in Warsaw and the Dutch Association of Wholesalers in Horticultural Products (VGB) are supporting partners of the trade show and will play an active role in the shaping of related activities.

The website with information about the exhibition will go live soon. Until that time interested parties can get information and/or register through