Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Open house at VHC in Brakel

"We will become the main Dutch santini specialist"

Van Helvoort Chrysanten (VHC) is focusing increasingly more on santinis. Next year 10 of their total of 12.5 hectares will be planted with them and the grower will expand its current range of 16 varieties to 20. This is what Evert Van Helvoort told a group of traders and relations last Friday during the open house in Brake, the Netherlands.

Evert talks about VHC’s history and mission 

In the meantime sons Evert, Henk and Frans share the helm with father Gert, who started growing chrysanthemums year round 24 years ago, along with his wife Henja. Evert made a brief presentation of the history and vision of the company and also addressed VHC's vision on contemporary market developments, especially those in relation to the florists clock. He indicated confidence in the future of FloraHolland and the clock, also with regard to the sales of the own santinis.

Marien Kuijntjes elaborates on the (sales) strategy for the coming years

Marien Kuijntjes has been with the company for a couple of years now and during that time has been partly responsible for boosting sales. He discussed the company’s marketing and sales plans: "We don’t have one particular sales strategy: we think and steer along with every customer, big or small, as much and as well as we can." Obviously this does not mean that VHC isn’t thinking about tomorrow’s sales. Marien and colleagues intend to do more in E-commerce and also provide ready-made products. Furthermore, Marien confirmed the intention expressed by Evert to - besides the direct lines -always have a fixed offering for the clock.

The program included a tour of the greenhouse

Santini specialist
As already indicated, the company aims to present itself more and more as the main Dutch santini specialist in the coming years. The gentlemen see much room for expansion and expect demand to continue to grow in the coming years –  particularly from the retail sector and Eastern Europe. In addition, VHC plants to expand its acreage if the opportunity arises.

A section still needs to be planted just before the weekend

On an annual basis VHC produces about 50 million santini stalks and 6.5 million spray chrysanthemums. The grower buys foliage, gerberas and several other products to create floral arrangements. The name Greenova, which rapidly acquired the necessary prominence in the market thanks to the introduction of the GreenTrick, will be maintained: "The GreenTrick adventure ended prematurely due to circumstances, but the name still expresses what we want to be: green and innovative."

Inspire - with VHC’s wide range this is no problem ...

And a drink afterwards

For more information:
Van Helvoort Chrysanten
Marien Kuintjes
Melenkampweg 15b
5306VN Brakel
T: 0418677155
M: +31646352710

Publication date: 10/12/2016



Other news in this sector:

12/6/2017 "Color changing creates new purpose of wax flower"
12/5/2017 What are preserved flowers called in Spain, Germany, France and Italy?
11/28/2017 US (FL): David Austin garden roses in “Wetter is Better” assortments
11/27/2017 Berg RoseS adds Avalanche Adore+ to assortment
11/16/2017 Dümmen Orange & OZ Export collaborate on 'sea of roses'
11/15/2017 "WOW Mountain Rose: a wonder of nature"
11/14/2017 "The roses that never die"
11/13/2017 "Roselily shifting into high gear"
11/9/2017 Australia: National Rose Trial Garden hands out awards
11/8/2017 US: Sun Valley highlights fall tulips
10/26/2017 Marigolds worth Rs 9 million imported for Tihar
10/20/2017 Concerns about Chinese export remain
10/13/2017 Crowning Glory to boost Vase Life Hydrangeas
10/4/2017 Kenya: Fewer, but more valuable flowers exported
9/8/2017 UK: Dianthus Rockin' Red Wins Four Oaks Award
9/7/2017 Silk waxed roses: better than fresh?
8/30/2017 NL: Schiphol and growers welcome travellers with anthuriums
8/30/2017 Sunflowers stand or fall with the weather
8/29/2017 Tulips' dramatic journey to Europe
8/23/2017 Flowers that change color - how does it work?


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code