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Kenyan rose production falls short of international demand

The demand for Kenyan roses in the international market went up this year even though growers haven’t been able to meet it fully due to this year's prolonged cold weather. Magana Flowers, for instance, one of the leading growers and exporters of roses in Kenya recorded a 30% increase in demand for its roses in 2016.

Magana Flowers’ Marketing Manager Ann Gitari attributed the stable demand this year to generally low production due to the prolonged cold climate experienced in Kenya this year compared to last year. “We are also aware that production in other countries that grow and export roses dipped somewhat, which explains the high demand for Kenya roses," notes Ms. Gitari.



Magana Flowers exports roses directly to Germany, Australia, Japan, UAE, Sweden, Holland and UK. Therefore, on prices, they do not notice a huge difference. "We work with year round negotiated prices with our clients and so there has been no significant change for us." And regarding the demand, according to Ms. Gitari, it will remain stable in the coming weeks.



Magana Flower Kenya Ltd currently grows 41 varieties of roses including top varieties such as Celeb, A-one, Ice Breaker, Mariyo, Madam Red, Red One, Royal Sphinx, Confidential, Revival and Upper Class. The farm currently sits on 18Ha with plans to expand to 23Ha to set up production in the face on rising demand. 

According to Ms. Gitari, Magana Flowers works closely with its breeders and esteemed clients to develop new product lines as well as renew its traditional varieties in line with market trends.

For more information
Magana Flowers Kenya Ltd
Ann Gitari, Marketing Manager
T: +254 780 779987
Email: marketing@maganaflowers.com
www.maganaflowers.com


Publication date: 10/25/2016
Author: Rose Wangui
Copyright: www.floraldaily.com

 


 

Other news in this sector:

4/23/2018 US: Most popular flowers in every state
4/23/2018 Spain: Over 7 million roses expected to be sold this Sant Jordi
4/23/2018 Kenya's fresh produce export earnings up 11%
4/20/2018 UK: Championing horticulture at the APPGHG inquiry
4/18/2018 Ethiopia: Government looking to cash in on horticulture potential
4/18/2018 CAST: Spring storms in Northeast and Midwest talk of town
4/18/2018 UK: Garden centres pray for better weather as sales slide
4/17/2018 India: Local flower growers see price increases
4/17/2018 "It's good to be a grower again"
4/17/2018 US: Sun Valley releases 2018 Sunflower Trend Report
4/16/2018 Vietnam: City district eyes urban farming
4/16/2018 India: Ramesh Flowers to export potted plants
4/12/2018 US (ME): Nursery commodity crop insurance deadline nears
4/12/2018 "What a premium red can mean year long"
4/11/2018 China and Turkey to extend cooperation with Ethiopia
4/10/2018 Europe: Market overflooded with red roses
4/10/2018 30 years of SARE's investment in the future of American agriculture
4/10/2018 Kenyan agri-entrepreneurs to visit Netherlands
4/10/2018 A pre-competitive vision for the UK’s plant and crop sector
4/10/2018 US (OH): Nurseries open as spring begins

 

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