Flower sales bloom over winter holidays
Included in these secondary expenses are flowers and floral arrangements. Surprisingly, “the winter holidays, Christmas and Hanukkah, account for the largest percentage of all holiday flower sales (30%, or about $2.28 billion, around one-quarter of all cut flowers sold in a year),” according to Alex Silady at SmartAsset. It even outpaces Valentine’s Day and Mother’s Day, “which command 25% of the holiday market share, each with close to $1.9 billion worth of cut flowers sold in the lead-up to each of them.” Like many other industries, innovative startups are changing the game for flowers.
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