Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Interflora España expands to Portugal

The Spanish subsidiary of Interflora announces its arrival in Portugal in January 2017.

The company expects that a network of 150-200 Portuguese florists will join the system, in short or medium term.

With a network of 1,600 associated florists, in 2015, Interflora España had a turnover of €15 million (+5%), and expects a rise of 2-4% in 2016. The Ebitda of 2015 was €1.5 million and expected to be €1.6 million in 2016. The company has a staff of 35 people in Spain.

After the success achieved in the summer of 2015 with the launch of a teddy bear, an exclusive design of the Spanish toymaker Famosa, the company will continue with the commercialization of products to accompany the flowers. Its new ally will be an Ecuadorian chocolate tablet from Pacari, a fair trade firm.

According to its general manager, Eduardo González, an average Spanish buyer of flowers spends around €50 per year. In Spain, 35% of purchase orders occur on Valentine’s Day and Mother’s Day.

Source: Cinco Días / Agroberichten Buitenland

Publication date: 1/3/2017

 


 

Other news in this sector:

1/16/2018 US: RainSoil adds Danny Brooks as sales rep
1/16/2018 US: Application deadline is March 1st for paid AFE internships
1/16/2018 Netherlands: New location for Javo
1/15/2018 UK: ICL expands technical sales team
1/15/2018 NL: PlantConnect stops on 16 January 2018
1/15/2018 Oboya establishes new company in the Netherlands
1/15/2018 Seiwa Co., Ltd. exclusive distributor Japan for Mardenkro
1/12/2018 Dutch grower introduces tomato plant Farmzy for the consumer
1/12/2018 Biobest acquires equity stake in IVOG
1/11/2018 Stefaan Vandaele new chairman of Growing Media Europe
1/11/2018 China: Oboya establishes joint venture company
1/11/2018 "Flamingo seeks €300m for Afriflora acquisition"
1/11/2018 AmericanHort aligns with MPS
1/10/2018 Hyacinth growers and thirteen hospitals in action for young people with cancer
1/10/2018 NL: Van den Bos Flowerbulbs acquires J.A. Stolze De Lier
1/10/2018 The Gardians spreads its wings
1/9/2018 Hummert International 2018-19 horticulture supply catalog now available
1/9/2018 Rosalink and Rose Connect join forces
1/9/2018 UK: Record breaking growth for Farplants’ Christmas offering
1/9/2018 UK: Double investment at Desch Plantpak

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code