Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Interflora España expands to Portugal

The Spanish subsidiary of Interflora announces its arrival in Portugal in January 2017.

The company expects that a network of 150-200 Portuguese florists will join the system, in short or medium term.

With a network of 1,600 associated florists, in 2015, Interflora España had a turnover of €15 million (+5%), and expects a rise of 2-4% in 2016. The Ebitda of 2015 was €1.5 million and expected to be €1.6 million in 2016. The company has a staff of 35 people in Spain.

After the success achieved in the summer of 2015 with the launch of a teddy bear, an exclusive design of the Spanish toymaker Famosa, the company will continue with the commercialization of products to accompany the flowers. Its new ally will be an Ecuadorian chocolate tablet from Pacari, a fair trade firm.

According to its general manager, Eduardo González, an average Spanish buyer of flowers spends around €50 per year. In Spain, 35% of purchase orders occur on Valentine’s Day and Mother’s Day.

Source: Cinco Días / Agroberichten Buitenland

Publication date: 1/3/2017

 


 

Other news in this sector:

8/16/2017 Kenya Horticultural Council officially launched
8/16/2017 Dümmen Orange hires new Western US sales manager
8/15/2017 Thailand: Agricultural Fair gains more international attention
8/14/2017 Heliospectra appoints Peter Nyberg as new Head of Technology and Development Department
8/14/2017 UK: Two new Account Managers joining Farplants
8/14/2017 “Growth is an important condition for survival”
8/11/2017 US: PlantHaven's marketing efforts awarded
8/11/2017 UK: Dr. Gracie Barrett joins Tristram Plants management team
8/11/2017 Kenya Flower Council certification scheme undergoes re-assessment
8/10/2017 Veiling Rhein Maas: New name for the Import Handling Department
8/10/2017 Management change at Pöppelmann TEKU
8/10/2017 Industry mourns passing of Francis Kwong
8/10/2017 FTD announces Q2 results
8/10/2017 US (CA): Cal Poly aspiring entrepreneur named Shinoda Scholar of the Year
8/9/2017 Koen Pack USA appoints new West Coast account manager
8/9/2017 UK: Florismart wants to end Dutch monopoly using tech
8/9/2017 US: Master Nursery Garden Centers adds Griffin to vendor roster
8/8/2017 Mexican firm buys 80% of Netafim for $1.5b
8/8/2017 US: Bringing top talent to the floral industry
8/8/2017 Finding spare parts just got easier

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code