Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Interflora España expands to Portugal

The Spanish subsidiary of Interflora announces its arrival in Portugal in January 2017.

The company expects that a network of 150-200 Portuguese florists will join the system, in short or medium term.

With a network of 1,600 associated florists, in 2015, Interflora España had a turnover of €15 million (+5%), and expects a rise of 2-4% in 2016. The Ebitda of 2015 was €1.5 million and expected to be €1.6 million in 2016. The company has a staff of 35 people in Spain.

After the success achieved in the summer of 2015 with the launch of a teddy bear, an exclusive design of the Spanish toymaker Famosa, the company will continue with the commercialization of products to accompany the flowers. Its new ally will be an Ecuadorian chocolate tablet from Pacari, a fair trade firm.

According to its general manager, Eduardo González, an average Spanish buyer of flowers spends around €50 per year. In Spain, 35% of purchase orders occur on Valentine’s Day and Mother’s Day.

Source: Cinco Días / Agroberichten Buitenland

Publication date: 1/3/2017

 


 

Other news in this sector:

4/28/2017 The largest santini nursery in the world
4/28/2017 India: Local floriculture official arrested in corruption case
4/26/2017 US: FleuraMetz Dallas welcomes Texan florists as of May 1st 2017
4/26/2017 Floricultura to establish new greenhouse facility in Holambra, Brazil
4/26/2017 NL: Dümmen Orange and Lentiz Education Group offer Westland MBO students internship in Africa
4/26/2017 Austraulian online flower seller placed in administration
4/26/2017 US: Applications available for Therapeutic Garden Grants
4/25/2017 US (NC): Bayer Bee Care Center celebrates 10,000 visitors
4/25/2017 Netherlands: CBI appoints new Managing Director
4/25/2017 Kenya: Primarosa Flowers moves to Nyahururu as water dries up
4/24/2017 SAF leader appointed to USDA advisory committee
4/21/2017 UK: BPOA presents 10-year vision
4/21/2017 Martin Donnelly joins ICL as UK sales development manager
4/21/2017 UK: Thompson & Morgan commits to retailers after takeover
4/21/2017 US: Monsanto surpasses pollinator habitat goal
4/21/2017 New crop protection supplier enters Dutch market
4/20/2017 Kenya: Oserian signs employees to mobile health insurance
4/19/2017 Approval of organisational changes for Royal FloraHolland
4/19/2017 US (NC): HIP Labels adds Tyler Brown to sales team
4/19/2017 US (IA): Brett Cranston joins Kemin Crop Technologies

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code