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US (CA): Rose Parade shines spotlight on local flowers

The annual Tournament of Roses Parade presents a stage like no other for the U.S. floral industry. More than a million people attend the event live. Millions and millions more watch on television. A remarkable flower focused event that kicks off the New Year.



Front and center this year will be four entries featuring California Grown flowers. Miracle Gro, Cal Poly Universities, FTD and the California Milk Advisory Board, all past Rose Parade award winners, will be certified "California Grown" for their entries that will feature at least 85 percent of flowers from California.



Miracle Gro's float theme is "Everything's Coming Up Roses," while Cal Poly Universities float is called "A New Leaf."


 
The Milk Advisory Board says its theme, "Legacy of Generations," pays homage to the success that comes from the knowledge passed from generation to generation and the essential partnership among farmers, the land, the animals and their communities.


 
FTD, the Official Floral Partner of the Tournament of Roses will use California Grown flowers to decorate it's 11 parade vehicles.


 
As part of the festivities leading up to the parade, California flower farmers will be volunteering as ambassadors during "Deco Week." These ambassadors speak with the crowds, answer questions and tell the story of how the flowers made their way from "farm to float."

For more information:
California Cut Flower Commission
PO Box 90225, Santa Barbara, CA
93190-0225
www.ccfc.org

Publication date: 1/3/2017

 


 

Other news in this sector:

10/19/2017 US: Floralife introduces “You Can Cut Time…Instead of Flowers” campaign
10/18/2017 Dutch florists celebrate autumn 'Rebel' style
10/18/2017 "Grandparents Day 2017: a sustainable success in Europe"
10/17/2017 "2 bouquets = endless smiles"
10/13/2017 US (FL): Jet Fresh Flowers “Petaled It Forward” in Miami
10/13/2017 US: Syngenta increases GreenTrust Rewards for hurricane-affected growers
10/12/2017 US (CA): Taylor Farms and Sakata Seed participate in Petal It Forward
10/11/2017 “Green has a huge influence on public space”
10/9/2017 Flower sales to profit from Day of the Dead
10/6/2017 Petals will brighten Columbus on October 11
10/5/2017 Flowers of Colombia: new brand that will identify Asocolflores and its members
10/3/2017 NL: Hortivation foundation launches website
10/3/2017 Australia: Research shows more businesses implementing ‘buy local’ policies
10/3/2017 October garden plant of the month: Viola
9/29/2017 US: QuickFlora introduces on-demand flower lockers
9/28/2017 US: NGB and Sakata award three grants to horticulture therapy gardens
9/27/2017 Autumn on the Flower Council consumer sites
9/26/2017 UK: Florismart launches new platform
9/25/2017 NL: Florists Clock customers donate 5,000 euro to Ride for the Roses
9/18/2017 Pure Green: October houseplants of the month

 

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