Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




US (CA): Rose Parade shines spotlight on local flowers

The annual Tournament of Roses Parade presents a stage like no other for the U.S. floral industry. More than a million people attend the event live. Millions and millions more watch on television. A remarkable flower focused event that kicks off the New Year.



Front and center this year will be four entries featuring California Grown flowers. Miracle Gro, Cal Poly Universities, FTD and the California Milk Advisory Board, all past Rose Parade award winners, will be certified "California Grown" for their entries that will feature at least 85 percent of flowers from California.



Miracle Gro's float theme is "Everything's Coming Up Roses," while Cal Poly Universities float is called "A New Leaf."


 
The Milk Advisory Board says its theme, "Legacy of Generations," pays homage to the success that comes from the knowledge passed from generation to generation and the essential partnership among farmers, the land, the animals and their communities.


 
FTD, the Official Floral Partner of the Tournament of Roses will use California Grown flowers to decorate it's 11 parade vehicles.


 
As part of the festivities leading up to the parade, California flower farmers will be volunteering as ambassadors during "Deco Week." These ambassadors speak with the crowds, answer questions and tell the story of how the flowers made their way from "farm to float."

For more information:
California Cut Flower Commission
PO Box 90225, Santa Barbara, CA
93190-0225
www.ccfc.org

Publication date: 1/3/2017

 


 

Other news in this sector:

5/23/2018 “Multi-facetted changes are on the way”
5/22/2018 UK: Farplants launches web and mobile friendly trade portal
5/16/2018 NL: Kalanchoë Garden season gets underway
5/16/2018 India’s biggest flower market to get makeover
5/15/2018 US: #FlowerMarketingMonday video series reaches thousands
5/15/2018 "It’s an exciting time for nursery levy funded projects"
5/15/2018 Netherlands: Keukenhof welcomed 1.4 million visitors
5/14/2018 US: Lavender a popular color for Mother's Day flowers
5/11/2018 UK: Potted Chrysanthemum takes central place in floral promotion
5/10/2018 FNGLA announces 2018 Industry Award Winners
5/9/2018 NL: ‘Kalanchoë Garden’ promotion team visits buyers
4/27/2018 US: New campaign to address "plant blindness" among youth
4/27/2018 US (CA): Wrestling with the future of the Flower Mart
4/27/2018 Video: Israeli-grown flowers in the spotlight
4/27/2018 US: Why people use plants that support pollinating bugs and birds
4/26/2018 Germany: ‘Rhein-Maas Next: Muttertag’ opened
4/25/2018 Small Plants for Small Spaces brand spreads across the UK
4/25/2018 Florismart launches British Flower campaign
4/24/2018 Australia: Green infrastructure is more than a building garnish
4/20/2018 American Grown puts spotlight on Southeast Asia and China in 2018

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code