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US (CA): Rose Parade shines spotlight on local flowers

The annual Tournament of Roses Parade presents a stage like no other for the U.S. floral industry. More than a million people attend the event live. Millions and millions more watch on television. A remarkable flower focused event that kicks off the New Year.

Front and center this year will be four entries featuring California Grown flowers. Miracle Gro, Cal Poly Universities, FTD and the California Milk Advisory Board, all past Rose Parade award winners, will be certified "California Grown" for their entries that will feature at least 85 percent of flowers from California.

Miracle Gro's float theme is "Everything's Coming Up Roses," while Cal Poly Universities float is called "A New Leaf."

The Milk Advisory Board says its theme, "Legacy of Generations," pays homage to the success that comes from the knowledge passed from generation to generation and the essential partnership among farmers, the land, the animals and their communities.

FTD, the Official Floral Partner of the Tournament of Roses will use California Grown flowers to decorate it's 11 parade vehicles.

As part of the festivities leading up to the parade, California flower farmers will be volunteering as ambassadors during "Deco Week." These ambassadors speak with the crowds, answer questions and tell the story of how the flowers made their way from "farm to float."

For more information:
California Cut Flower Commission
PO Box 90225, Santa Barbara, CA

Publication date: 1/3/2017



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