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Indian housewife becomes successful flower entrepreneur

This new year's eve was a special one for Rubeena Tabassum of Yarikalan, Chadoora as she celebrated a decade of being a florist and floriculturist. Tabassum’s transition from being a housewife to a successful entrepreneur is a story she has scripted for herself.

At her cut flower unit at Chadoora, exuding silent confidence, Tabassum in her early forties, recounts how the arduous yet gratifying journey began in 2006 when a piece of information on Radio Kashmir regarding 10-day long Entrepreneurship Development Institute (EDI) programme on commercial floriculture made her tread an unexplored path. After undertaking this programme, Tabassum ventured into the business of cut flowers.

“Soon after completion of the EDI programme, my in-laws helped me to get four kanals of land (18,000 sq. ft.) on lease for setting-up three polyhouses for cultivation of cut flowers. Initially there was no bank support as most financial institutions were not confident in my plan so I had to opt for a consumer loan,” says Tabassum.

However, due to her hard work, soon came a game changer moment for Tabassum as she won J&K Bank’s Woman Entrepreneur Award in 2007 after which there was no looking back.

“Soon after this, banks started offering me loans and my ideas found acceptance. This helped me set-up my firm, United Floritech,” says Tabassum. Technical assistance was a cornerstone for setting up hi-tech cut flower unit so that cultivation of flowers happens under perfect controlled condition of temperature and humidity by using ultra violet film and modern means of irrigation (drip irrigation).

“The guidance of the EDI consultant for my project was immense and I even attended various programmes on business management and commercial floriculture after my first training. My first project also received support from National Horticulture Board (NHB) in terms of incentives,” she says. From three polyhouses, Tabassum added more to her kitty in 2008 and then in 2010.

Read more at Greater Kashmir

Publication date: 1/3/2017



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