Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Parfum Flower Company launches ‘Top 40 Wedding Roses’

Parfum Flower Company launches its own book in January; The ‘Top 40 Wedding Roses’. A book of coffee table format featuring the 40 most beautiful wedding roses. All of the 15 David Austin roses are included. Besides the David Austin collection, the book is filled with special roses with a beautiful shape, a wonderful scent, or a combination of the two.



In association with Joeke Verhoeven -who took care of the flower arrangements-, photographer Ingrid van Heeteren and several models, Arnold Wittkamp and Lara Kuhr from Parfum Flower Company compiled a magnificent book full of inspiration.

"It was a great project, but also quite exciting," Arnold says. "We used a luxurious villa in Bussum where we spend two days shooting all the footage. It was very important that the roses were captured on camera at the right blossom stage, so beforehand we had to switch a lot between heating and cooling the flowers. I’m so glad we asked Joeke to assist us during this project, she has worked a lot with our roses and knows the specific characteristics of the varieties sometimes better than we do!”

"But also keeping up and making sure each variety was righteously photographed was quite some work,’’ Lara continues. "In addition to the 40 most beautiful roses we also wanted to showcase other varieties from the Parfum Flower Company assortment. There are, of course, a lot more rose varieties available at Parfum Flower Company. Our goal was to fill 100 pages with multiple photos and information of each variety and I think we did a job well done!’’



"We hope this book will be useful for florists in helping their customers choosing bridal work that suits them. And of course, we hope more people will choose our roses,’’ Arnold concludes with a wink.

The book ‘Top 40 Wedding Roses’ costs €17,40 and is available through wholesalers. From February also at Amazon.de. Arnold intends to have the book available at Bol.com as well.

For more information:
Parfum Flower Company

Flora Holland Aalsmeer (Zuid)
Magnolia 1
1424 LA De Kwakel
The Netherlands
T: +31 (0297) 361 006
www.parfumflowercompany.com


Publication date: 1/6/2017

 


 

Other news in this sector:

2/28/2017 UK: Victoria Medal of Honour for Jekka McVicar and Nick Dunn
2/28/2017 NL: Growing good Bouvardia sustainably
2/28/2017 "Challenging times in France"
2/27/2017 "Growers need to respond to colour demand"
2/24/2017 NL: Euphorbia season about to take off
2/24/2017 Greenlife is 'BOOM'ing business for Boomaroo Nurseries
2/22/2017 Innovative rose cultivation at Meewisse
2/21/2017 "30%-40% of all our plants leave the company with Undrcover"
2/20/2017 Lisianthus... better than roses?
2/20/2017 "We’re already looking into the trends for 2019"
2/17/2017 US (CA): Rare stolen plants returned to nurseries
2/17/2017 Spring Meadows - Proven Winners Endowment Fund Scholarship recipients
2/16/2017 Dutch tulip grower optimizes crop with tunable LED lighting
2/16/2017 NL: Lisianthus grower packs 600,000 stems a week
2/15/2017 Sun Valley winds down after Valentine's Day
2/15/2017 Graff Breeding, Elvira Rose join forces in new company
2/14/2017 The colorful chrysanthemum is back
2/13/2017 'Custom-made growth lights improve flowering season'
2/13/2017 Meet the Dutch 'lilac specialist'
2/10/2017 Dutch rose growing brothers just in time for Valentine's Day

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code