Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Rose breeder Interplant Roses sees significant increase in demand

Explorer rose is conquering the world

The Dutch rose breeding company Interplant Roses, based in Leersum, has seen demand for its deep red ‘Explorer’ roses more than double since 2014. This new rose, which was introduced in 2011, is proving to be a hit all across Europe, Russia, the Middle East and North America. CEO of Interplant Roses, Robert Ilsink: "In many countries, it seems that this rose is the ultimate Valentine’s Day rose, but the Explorer is also very popular on Women's Day, Mother's Day and during the Christmas period."



The birth of a new rose
The search for a new red rose that could conquer the world began in 1988. Adri van Doesum, head of Interplant’s Research & Development department, travelled the world visiting rose growers and traders to identify the vital attributes of the ultimate red hybrid tea rose. Then, work began on developing the new variety. After years of pre-selection work in the Netherlands, the most promising seedlings were sent to Plantec S.A. in Ecuador, where the candidates were tested under a range of different climatic conditions. In the autumn of 2010, after these tests yielded positive results, Interplant and Plantec S.A. decided to send the new variety to different South American growers. The results produced by these growers were very promising, and the first flowers were received enthusiastically by international flower traders. Finally, the ‘Explorer’ rose was introduced onto the world market in 2011, the Explorer’s official birth year.



Growing at altitude
The best results are obtained when the variety is grown at an altitude of 2,500 metres. Climatic conditions in South America, particularly in Ecuador, seem to yield the best results in terms of quality. Therefore, some 90% of Explorer roses are produced in Ecuador, where increasing numbers of growers are now including the rose in their growing programme.



Robust demand
Robert Ilsink: "Because of their proven vase life of at least twelve days, their deep red, velvety flower head and their perfect bud presentation, there is growing interest in our Explorer from florists and consumers around the world. The Asian market is now discovering the Explorer and the response is very enthusiastic there, too." Interplant works continuously on developing new roses. "We’ve always invested heavily in research and development. That regularly results in spectacular new cultivars. I think we can say that the future is looking rosy," says Ilsink.

For more information:
Interplant Roses
Broekweg 5
3956 NE Leersum
Netherlands
T: +31 (0)343 – 47 32 47
F: +31 (0)343 – 47 32 44
E: mail@interplant.nl
www.interplant.nl

Publication date: 1/9/2017

 


 

Other news in this sector:

12/6/2017 "Color changing creates new purpose of wax flower"
12/5/2017 What are preserved flowers called in Spain, Germany, France and Italy?
11/28/2017 US (FL): David Austin garden roses in “Wetter is Better” assortments
11/27/2017 Berg RoseS adds Avalanche Adore+ to assortment
11/16/2017 Dümmen Orange & OZ Export collaborate on 'sea of roses'
11/15/2017 "WOW Mountain Rose: a wonder of nature"
11/14/2017 "The roses that never die"
11/13/2017 "Roselily shifting into high gear"
11/9/2017 Australia: National Rose Trial Garden hands out awards
11/8/2017 US: Sun Valley highlights fall tulips
10/26/2017 Marigolds worth Rs 9 million imported for Tihar
10/20/2017 Concerns about Chinese export remain
10/13/2017 Crowning Glory to boost Vase Life Hydrangeas
10/4/2017 Kenya: Fewer, but more valuable flowers exported
9/8/2017 UK: Dianthus Rockin' Red Wins Four Oaks Award
9/7/2017 Silk waxed roses: better than fresh?
8/30/2017 NL: Schiphol and growers welcome travellers with anthuriums
8/30/2017 Sunflowers stand or fall with the weather
8/29/2017 Tulips' dramatic journey to Europe
8/23/2017 Flowers that change color - how does it work?

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code