Itea gets its own special box
In order to make the product more visually appealing for the consumer and to encourage multiple purchases at the same time, the package designers created tailor-made outer packaging. They took account of the measurements of the ‘Danish Container’ trolley in order to maximise the available space, which improved efficiency and decreased costs.
As a result, the consumer purchases a mix of three different shrubs in one go. The visual material on the box is kept relatively generic so that Itea can fill it with three shrubs of its choice and offer it to a range of parties.
For more information:
Elburg-Smit
Wasbeekerlaan 12
2170 AB Sassenheim
Netherlands
T: +31 (0)252 261 300
F: +31 (0)252 231 206
www.elburgsmit.com