The largest international flower and plant marketplace in the world sold 12.5 billion products last year. Lucas Vos, CEO Royal FloraHolland, said, "The horticultural sector has just concluded a tremendous year. We are well on the way to achieving our ambitions for 2020. Together with our members and their buyers, we want to make the world lovelier and healthier with stunning flowers and plants."
In 2016 a shift was again evident from sales via the clock to direct transactions between grower and buyer. It amounted to 1.9% and was thus a bit more than last year. The clock was responsible for 45.8% of the total turnover in 2016, while direct flows accounted for 54.2%. Direct sales are expected to continue growing, which means that Royal FloraHolland will have to respond to the trend. A significant part of the 2020 strategy is focused on this and is progressing as planned. With this strategy, Royal FloraHolland wants to ensure better margins for its members and their buyers and stimulate more consumers to spend more on flowers and plants.
Source: www.FloraHolland.com