"Plantarium's challenge to exhibitors: "Tell your story"

Participants in Plantarium are even now being challenged to tell their story innovatively and inspirationally as part of the theme for 2017, 'Stories'. In the next few months they will be given the opportunity to put their message into pictures.

Story truck
As an extra service, Plantarium is helping its participants to come up with and work out their story. The Plantarium 3.0 story truck will soon be travelling through the Netherlands to pick up stories from participants. The story truck's driver is René Gelderblom, a marketer and specialist in putting together a message in the form of a good narrative. "People love stories and every company has its own unique story to tell," says Gelderblom, who can't wait to start touring the Netherlands with the story truck.

YouTube
The participants' stories will be recorded on video and Plantarium's own YouTube channel will be starting mid-February. The videos of the participants' stories will be uploaded on this channel and promoted on social media and other means of communication.

The road to Plantarium 3.0
The theme 'Stories' also offers the organisation the opportunity to tell its own Plantarium story. Videos in which participants, the organisation, directors and everyone else who works to make Plantarium happen, tell their story, will be regularly posted on the YouTube channel.

Registration
The 35th edition of Plantarium will be held from 23 to 26 August 2017 in the Plantarium building at the International Trade Centre Boskoop-Hazerswoude. Information and registration forms can be found on www.plantarium.nl. Registration is open from 1 December. The deadline is 1 April 2017, after which it is first come, first served, depending on availability.