China: Guangzhou's spring festival flower fair becomes larger
The Flower City-Guangzhou is well known for its annual flower fair held during the Spring Festival. It was a special flower market held annually for citizens to appreciate and buy some flowers and daily uses. Guangzhou Flower Fair uniquely represents the traditional custom of Lingnan region in Spring Festival. The Flower Fair has been incredibly developing with its own flower language in accord with the local language characteristics.
The annual Guangzhou Flower market can be found in the ten major flower markets of Guangzhou, including Yuexiu District, Liwan District, Haizhu District, etc. On the eve of Spring Festival, the streets are decorated with fragrant and beautiful fresh flowers, golden tangerines, and elegant miniature landscapes, looking like rivers of flowers in the distance. Each park holds the flower fair vigorously and actively. The flower fair usually starts from three days before the Spring Festival and the New Year’s Eve is the climax of Guangzhou Flower Fair, when crowds of people surge to the street to attend this happy feast. The streets and fair in Guangzhou bustle with people shopping and florists from suburban areas setting up temporary shacks for the flower fair of Guangzhou. During the Guangzhou Flower Fair, huge crowds of people surge to the street to appreciate flowers.
Since 2014, Guangzhou Flower Fair in Spring Festival has been contributing on creating the brand of Flower Fair by taking approaches like city promotion and a series of events.
In 2016, a Guangzhou Flower Fair in Spring Festival Video themed as ‘New Year blessings from Guangzhou Citizens’ were displayed on the Times Square, Piccadilly Circus, and Ginza Tokyo on Chinese Lunar New Year’s Day to convey blessings for people around the world. And therefore, Guangzhou Flower Fair in Spring Festival is known globally, and the spirit is well performed in all major video sites.
To beef up the influence of Guangzhou Flower Fair, Guangzhou Lighting Concert for Flower Fair in Spring Festival has been coming off. Under the perfect fusion between flower fair and concert, innumerable visitors has been drawn on site each year. With the upcoming of 2017 Chinese Spring Festival, the florist, flower growers and other flower insiders are taking full preparation for the 2017 Guangzhou Flower Fair. Recently, Publicity Department of the CPC Guangzhou Municipal Committee has issued the governmental bidding announcement of 2017 Guangzhou Lighting Concert of Flower Fair in Spring Festival. Tailored to the announcement, Guangzhou government will have a larger investment on the event than last year, which can tell us that Guangzhou government is underling much more importance on the flower culture.
Furthermore, people’s living standard has achieved unprecedented improvement than ever before and people have a higher demand for the flower. Under this circumstance, the flower market in Guangzhou is being larger and larger. At present, Guangzhou Flower Fair has been well acclaimed by all levels of Guangzhou government, the flower industry associations and florist, flower growers, other industry insiders. Among which China International Floriculture & Horticulture Trade Fair (Flower Expo China) as one of the leading international platforms in Asian region, has appealed to a great amount of domestic and oversea professional visitors including the florist, flower dealers, flower growers, associations, and other associated insiders. With the concerted efforts, the national flower markets are advancing stronger towards China and the world.
For more information
Flower Expo China
www.flowerexpochina.com