Germany: The premiere of Floradecora

Fresh flowers and plants, ready-made flower arrangements and the right services are becoming ever more important in the retail trade – demand is growing and the decoration sector is flourishing. That's why there's a new order platform for fresh flowers and ornamental plants at the Christmasworld, starting today in Frankfurt.

Floradecora aims to create a link between fresh flowers and seasonal decorations and is distinguishing itself from other trade shows as all the products on display can actually be ordered - in big and small quantities - on the spot. Today is the first day of the new trade fair and will last till 30 January, 2017. Over 60 companies, including producers and traders are optimistic about this concept and are present at Floradecora.

The new fresh products in Christmasworld Hall 11.1 include roses, gerbera, lilies, lisianthus, tulips, chrysanthemums, orchids, poinsettias and Christmas trees, as well as bamboos, cacti and succulents. Everything is ready to order and directly relevant for every season.

In order to give you an impression of the show, FloralDaily visited the fair to make a Photo Report. This will be published on Tuesday, January 31.