Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Tasya Kravchenko, Florisol & Co:

Good hopes for Women's Day 2017

Due to the strengthened and stabilized ruble, this year's Women's Day sales might be better than last year. "Of course, after the holiday we will have the exact numbers, but looking at the pre-orders that we already received in December and the current orders, I have good hopes that it will be a better year for us than last year", says Tasya Kravchenko of Florisol & Co, an Ecuadorian flower farm.

In less than a month, on March 8, International Women's Day will be celebrated. It is one of the most important days for flower growers exporting to Russia. "It is a very popular holiday and all men are used to giving flowers. This year, due to the stronger and stabilized ruble importers and people can spend a bit more and will hopefully do so"


Tasya Kravchenko at the Flowers Expo in Moscow, Russia.


Red roses are nr.1
According to Mrs. Kravchenko, for the flowers coming from Ecuador, the red roses and spray roses are always the winners, chrysanthemums are also doing well. As for the flowers from other countries – tulips are very popular as they represent the spring.

Low prices
Even though the fact that the ruble strengthened, about 25 percent against the euro compared to last year, and stabilized over the last few months, the flower prices remain relatively low. "It is very difficult to push the prices back up again and especially back to the level they used to be, before the crisis. They are still about 39 percent lower than before the crisis", she says. Fortunately, towards Women's Day, the high demand results in higher prices. "They increase by about 25-30 percent."

Less and different flowers
The Russians are flower-minded people. "They buy flowers for different occasions, and as I am a Russian, I must say that some occasions, like weddings, birthdays, funerals, first day of school and of course Women's Day, are very important and cannot happen without the presence of flowers. However, during the crisis and still, we see that people keep buying flowers, but for example, instead of buying a large amount of stems they would buy less. Or instead of roses they would buy chrysanthemums, which are cheaper. Now, they are used to buying less or different flowers. They changed their preferences over the last years during the crisis, so I think it will take a while till the flower market will return to the 'old' situation where bouquets with big flowers are in high demand."

Florisol & Co
Florisol & Co was established in 1984 and started with one farm. Currently, the group consists of three farms in Ecuador, where they grow roses, gypsophila's, lilies, spray-roses, alstromelias and chrysanthemums on a total acreage of 32ha. The USA is their main export market, but they also export their flowers to Europe and Russia.

For more information:
Florisol & Co
Tasya Kravchenko
Email: taya@flopia.com
www.grupoflorisol.com

Publication date: 2/10/2017
Author: Elita Vellekoop
Copyright: www.floraldaily.com

 


 

Other news in this sector:

2/23/2017 Export of 'useless' flowers halts in Gaza
2/23/2017 "'No deal' Brexit would mean £6bn in extra costs for UK exporters"
2/23/2017 German minister calls for ag investments in Africa
2/22/2017 Less Dutch flowers to UK due to Brexit
2/22/2017 US (OH): Warm weather keeps garden stores unusually busy
2/22/2017 Ecuador opposition candidate vows to restore economy
2/17/2017 Record Valentine's turnover for Royal FloraHolland
2/17/2017 Mexican enthusiasm for Orchids and Anthurium
2/17/2017 Kenya: Slow demand and EPA uncertainty plague flower sector
2/17/2017 Germany: "Valentine's Day becomes more colorful"
2/16/2017 India: Flower traders still grappling with drop in demand
2/16/2017 Kenya: High flower prices sting lovebirds
2/16/2017 Kenyan government declares drought a national disaster
2/16/2017 Kenya: High altitude farms affected by cold weather
2/16/2017 Trump threatens to increase import tariffs on Dutch flowers and plants
2/15/2017 US: Republicans want to eliminate EPA
2/15/2017 "Not so rosy Valentine's for Kenyan flower firms"
2/14/2017 Valentine's Day again to break records
2/14/2017 Colombia keeps cocaine from spoiling Valentine's Day flowers
2/14/2017 AHDB explores Israel's floriculture industry

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code