Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Tasya Kravchenko, Florisol & Co:

Good hopes for Women's Day 2017

Due to the strengthened and stabilized ruble, this year's Women's Day sales might be better than last year. "Of course, after the holiday we will have the exact numbers, but looking at the pre-orders that we already received in December and the current orders, I have good hopes that it will be a better year for us than last year", says Tasya Kravchenko of Florisol & Co, an Ecuadorian flower farm.

In less than a month, on March 8, International Women's Day will be celebrated. It is one of the most important days for flower growers exporting to Russia. "It is a very popular holiday and all men are used to giving flowers. This year, due to the stronger and stabilized ruble importers and people can spend a bit more and will hopefully do so"


Tasya Kravchenko at the Flowers Expo in Moscow, Russia.


Red roses are nr.1
According to Mrs. Kravchenko, for the flowers coming from Ecuador, the red roses and spray roses are always the winners, chrysanthemums are also doing well. As for the flowers from other countries – tulips are very popular as they represent the spring.

Low prices
Even though the fact that the ruble strengthened, about 25 percent against the euro compared to last year, and stabilized over the last few months, the flower prices remain relatively low. "It is very difficult to push the prices back up again and especially back to the level they used to be, before the crisis. They are still about 39 percent lower than before the crisis", she says. Fortunately, towards Women's Day, the high demand results in higher prices. "They increase by about 25-30 percent."

Less and different flowers
The Russians are flower-minded people. "They buy flowers for different occasions, and as I am a Russian, I must say that some occasions, like weddings, birthdays, funerals, first day of school and of course Women's Day, are very important and cannot happen without the presence of flowers. However, during the crisis and still, we see that people keep buying flowers, but for example, instead of buying a large amount of stems they would buy less. Or instead of roses they would buy chrysanthemums, which are cheaper. Now, they are used to buying less or different flowers. They changed their preferences over the last years during the crisis, so I think it will take a while till the flower market will return to the 'old' situation where bouquets with big flowers are in high demand."

Florisol & Co
Florisol & Co was established in 1984 and started with one farm. Currently, the group consists of three farms in Ecuador, where they grow roses, gypsophila's, lilies, spray-roses, alstromelias and chrysanthemums on a total acreage of 32ha. The USA is their main export market, but they also export their flowers to Europe and Russia.

For more information:
Florisol & Co
Tasya Kravchenko
Email: taya@flopia.com
www.grupoflorisol.com

Publication date: 2/10/2017
Author: Elita Vellekoop
Copyright: www.floraldaily.com

 


 

Other news in this sector:

4/27/2017 Perdue Joins White House “Farmers Roundtable”
4/27/2017 This is how Trump is going to promote agriculture
4/27/2017 US: Florida Leatherleaf in tight supply this Mother's Day
4/27/2017 China's 'city of peonies' to export 1 mln flowers to Australia
4/25/2017 US: Prince & Prince project $4.2B market for Mother's Day
4/25/2017 US (FL): Fort Myers, once the gladiolus capital of the world
4/25/2017 Philippines: Rose producers go organic to meet ASEAN requirement
4/24/2017 Vietnam: Hi-tech ag projects to get more support
4/24/2017 Ethiopia: Rose prices low in run up to Mother's Day
4/21/2017 UK: Fern sales up 44% at Wyevale Nurseries
4/21/2017 European consumption of flowers and houseplants is growing
4/21/2017 Australian nurseries urged to consider interns
4/19/2017 Lower incomes for British ornamental producers
4/18/2017 An inside look at Japanese flowers
4/18/2017 American Grown, Society of American Florists disagree on border tax
4/18/2017 India: Drought hits floriculture in Salem
4/18/2017 US (MA): High demand for Easter arrangements
4/18/2017 Bangladesh: Abundant production leads to profit for Jhenidah growers
4/14/2017 Australia: Want to learn more about 202020 Vision?
4/14/2017 Indian floriculture wilts as temperatures soar

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code