Intention to buy at supermarket is 40% higher
Condition of plants in supermarkets influences sales of other products
A total of 400 people were randomly shown either a picture of a display with fresh plants, or one with withered plants, and then asked to indicate if they would buy at the shown supermarket. Interestingly enough, the intention to buy was 40% higher when shown the picture with fresh plants. Also, the chance that supermarket would be recommended to friends or relatives, was 15% higher with the display of fresh plants, when compared to withered plants. Another interesting conclusion, is that the intention to buy vegetables at the store with fresh plants was 8% higher than at the store where withered plants were shown.
Following these results, we have created a tool to calculate how much sales you could potentially generate by using products like the Chrysal Aqua Pad and the Aquastick to keep the plants in your supermarket looking fresh a lot longer. For more information on the research or if you are interested in using the tool, please contact us. We are always happy to help.
For more information:
Chrysal International
Gooimeer 7
1411 DD Naarden
The Netherlands
T: +31 (0) 35 69 55 888
info@chrysal.com
www.chrysal.com