US (CA): Safeway goes blue before Valentine’s Day
The Northern California division stores are featuring all of their California Grown Flowers by displaying them in blue buckets. In addition to some point-of-purchase signage, the buckets help customers quickly identify which flowers are part of their CA Grown offerings.
The blue bucket display featuring California Grown Flowers will continue through next week’s Valentine’s Day holiday. This show of support (and supply) for California Grown Flowers in Safeway’s Northern California stores isn’t unusual. Representatives from the Nor Cal region report that their department is generally stocked with anywhere from 50 percent to 75 percent California Grown on any given day.
Source: Origin Matters