Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Disney and ASTA partner to tell the story of Better Seed, Better Life!

While everyone loves Disney, attendees at ASTA's 56th annual Vegetable & Flower Seed Conference learned there was a more strategic reason why ASTA has brought a series of conventions to Disney properties two years in a row-this year in Orlando, and last year in Anaheim.
During the General Session, representatives from Disney's Horticulture team announced a partnership with ASTA to tell the story of the evolution of plant breeding and the "Magic of Seed" at their upcoming 24th Annual EPCOT International Flower & Garden Festival. The festival has grown in popularity in each of its 20-plus years to an audience that is now over 7 million visitors!

The 2017 festival will feature an ASTA garden visually depicting the evolution of popular vegetables and flowers over the years, thanks to plant breeding. Through story-boards closely based on ASTA's Better Seed, Better Life communications initiative, and expert gardener and plant breeder speakers, the story of plant breeding will be brought to life in a very public way by the experienced storytellers of Disney's Horticulture team.

As part of the partnership, ASTA speakers will deliver a series of presentations during the festival's opening week, and festival attendees will receive Tomatosphere seed packets with Better Seed, Better Life branding. Additionally, master gardeners from the University of Florida will serve as greeters and informational resources for visitors on a series of displays about the value of seed throughout the Epcot Festival Center. ASTA's Communications Committee is planning promotion around the event, including a meeting in Orlando at the end of April to increase awareness.

Publication date: 2/14/2017



Other news in this sector:

2/23/2017 EU confirms: no patents on conventional plant breeding
2/23/2017 Chrysanthemums in Malaysia and Vietnam
2/22/2017 US: Aris Horticulture gets ready for peak season
2/21/2017 Differentially expressed pigments genes found in tree peony
2/20/2017 How do plants give up photosynthesis and become parasites?
2/10/2017 Danziger introduces commercial bell pepper varieties
2/9/2017 Bright future for Helleborus orientalis
2/7/2017 American Garden Rose Selections winners named
2/7/2017 UF/IFAS breeds floral alternatives to Valentine's roses
2/6/2017 Helix Australia visits growers in South Africa
2/6/2017 Plant names are changing due to DNA research
2/3/2017 Updates for Harris Seeds
1/31/2017 Rutgers researchers develop pink dogwood tree
1/30/2017 PanAmerican Seed to be featured in American Farmer series
1/30/2017 A new assortment for the new season
1/25/2017 Plant breeding innovations honored at IPM Essen
1/24/2017 US (CA): Floricultura builds 2 ha greenhouse at Salinas
1/12/2017 Interplant Roses opens new facility in The Netherlands
1/12/2017 New research sheds light on why plants change gender
1/10/2017 Garden rose breeder sets sights on scented cut roses


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code