Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Disney and ASTA partner to tell the story of Better Seed, Better Life!

While everyone loves Disney, attendees at ASTA's 56th annual Vegetable & Flower Seed Conference learned there was a more strategic reason why ASTA has brought a series of conventions to Disney properties two years in a row-this year in Orlando, and last year in Anaheim.
 
During the General Session, representatives from Disney's Horticulture team announced a partnership with ASTA to tell the story of the evolution of plant breeding and the "Magic of Seed" at their upcoming 24th Annual EPCOT International Flower & Garden Festival. The festival has grown in popularity in each of its 20-plus years to an audience that is now over 7 million visitors!

The 2017 festival will feature an ASTA garden visually depicting the evolution of popular vegetables and flowers over the years, thanks to plant breeding. Through story-boards closely based on ASTA's Better Seed, Better Life communications initiative, and expert gardener and plant breeder speakers, the story of plant breeding will be brought to life in a very public way by the experienced storytellers of Disney's Horticulture team.

As part of the partnership, ASTA speakers will deliver a series of presentations during the festival's opening week, and festival attendees will receive Tomatosphere seed packets with Better Seed, Better Life branding. Additionally, master gardeners from the University of Florida will serve as greeters and informational resources for visitors on a series of displays about the value of seed throughout the Epcot Festival Center. ASTA's Communications Committee is planning promotion around the event, including a meeting in Orlando at the end of April to increase awareness.
 

Publication date: 2/14/2017

 


 

Other news in this sector:

12/14/2017 Celebrating the South Australian rose
12/12/2017 Behind the scenes at Dümmen Orange's production facilities in Guatemala
12/12/2017 Danziger “Novemberfest – Bedding Open Days” come to an end
12/12/2017 Kenya: Scientists call for adoption of GM crops to fight emerging pests
12/11/2017 Selecta one trial on insect-friendly plants
12/11/2017 US: Reinventing the poinsettia
12/7/2017 US: 'Bible of propagation texts' gets update
12/5/2017 New Zealand: Clean sweep for Glenavon Roses in Rose Trial
12/1/2017 "Supporting innovation in the plant sector with IP rights"
11/30/2017 Finally: the next big red?
11/29/2017 International interest for new series of mini roses
11/24/2017 US: Invincibelle Wee White hydrangea wins Green Thumb Award
11/23/2017 US: New high-stem Calibrachoas to color Mother's Day 2018
11/22/2017 Australian Rose Award for Mary Frick
11/20/2017 Europe and China sign cooperation agreement on plant variety rights
11/16/2017 A second chance for limonium hybrids
11/15/2017 New Zealand: Roses to shine at international rose trials
11/14/2017 Brandkamp taps into bi-colored trend with new chrysanthemums
11/14/2017 One step closer to crops with twice the yield
11/10/2017 Artificial seeds: Even better than the real thing?

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code