"Innovation a key factor for the Brazilian market"

Until 2007, the gypsophila market in Brazil had been decreasing. A no change, stuck-in-time period, was the main reason. With only one variety and no awareness in growers about the importance on producing high quality products under standard procedures and strict protocols; and a common thought, of post harvest as an activity of little importance, made the perfect storm for an industry selling just over 300,000 plants per year.

Olimar, Jordi Caballeria and Oscar Cuartas from Selecta one at Bogota during an official visit.

Around the same period of time Bio Plugs introduced to the market Allegro, a new variety that in a short time was selling 800,000 plants a year. This new variety wasn’t the only key factor, the introduction and implementation of new practices, protocols, crop orientation techniques, management alignments and post harvest handling procedures, led to the innovation of the market and the way crops were done, exposing the market to have today a potential of more than 1 million plants, for domestic use.

Olimar from Bio Plugs and Jordi Caballeria from Selecta one

Bio Plugs is a company specialized in vegetative propagation; with high technology nurseries facilities, they constantly monitor with strict standards to guarantee the quality of their products fulfill customer satisfaction. With technology and quality as key elements of their service, they support customers throughout the whole chain, technically and commercially. They have representatives throughout the country, attentive always to uprising market trends working constantly hand in hand with the association of professional florists.

Pearls Blossom Production at Bio Plugs

This 2017, they are celebrating 10 years of solid work, but besides their anniversary they have one more reason to be celebrating, since October 2016 they have signed a new partnership with Selecta one for the distribution and commercialization of the of Selecta bred long lasting Gypsophila Pearls series (Pearls Blossom, Pearls Petite and Pearls Gingaway) for the Brazilian market.

For a start they will introduce Pearls Blossom, a large brilliant white flower variety with a terrific vase life and display value, making it an excellent choice for floral arrangements.

This article originally appeared in Selecta One's FloralNews magazine.

For more information:
Bio Plugs
Olimar Nunes
gerencia@bioplugs.com.br
www.bioplugs.com.br

Selecta One
www.selecta-one.com
www.selectacutflowers.com