"Russia: "Many is the new big"

Russians are known for their love of large-headed flowers. However, when looking at the products that received a lot of attention at the FlowersExpo Moscow, 'big' was not always the word that would cross your mind first. 'Many' would be a better suited word. An example is the new pot anthurium Million Flowers Red of Dümmen Orange. The amount of flowers on the plant caught the eye of the exhibitors. "Many is the new big", says Rick Minck of Dümmen Orange, the company that bred this variety.

Ted Van Dijk (holding the Million Flowers Red), Perivar Braat and Rick Minck of Dümmen Orange at the FlowersExpo.

Million Flowers Red was introduced about half a year ago and is available in pot sizes ranging from 6 to 14 cm. At the FlowersExpo in Moscow, Dümmen Orange showcased this product for the first time, and it attracted a lot of attention. "Looking at the market and their demands, we decided to bring a 14 cm to the show", says Ted van Dijk of Dümmen Orange. And the amount of positive reactions was higher then expected. "Usually Russians go for plants with big flowers, but now we see that they like many small flowers too." According to Van Dijk, they received many requests from Russian wholesalers at the FlowersExpo.

Ted van Dijk asking a customer about her opinion on the flower. She likes the amount of flowers on the plant.

This flower is not only in demand in Russia; but in Europe too. "A couple of months ago, demand exceeded supply. Fortunately, another Dutch grower is about to start the cultivation of this crop, so the numbers will increase to meet the demand."

For more information
Dümmen Orange
Ted van Dijk
Email: t.vandijk@dummenorange.com
www.dummenorange.com