The idea to create such a concept has been around for years. Of course, it should also contribute to sales, but this consideration was less important to the grower. "With the new branding, the emphasis is mainly on the distinction between indoor and outdoor plants: one plant can and must actually even be planted outside, while other succulents can stay indoors. The Sempervivum, our specialty, is extremely strong and gives color to your garden all long. In that regard there are many beautiful stories to tell."
At the moment the market is doing very well and especially during spring the plants have been selling nicely. At the same time Belgicactus doesn't let itself be affected by good or bad times. "We have been doing this for decades and always want to deliver a high-quality product. That is most important. Major sudden expansions or other drastic changes are not in our nature. A few years ago the plants were sold less well and now the succulent plant is everywhere. With us, however, there has been a gradually rising trend over all these years."
Belgicactus BVBA
Kapellerij 6
2260 Westerlo (Belgium)
Jan Gielis
+32 0 492 27 25 00
E: jan.gielis@belgicactus.be
www.belgicactus.be