Floral Council representatives provide input and guidance to help deliver year-round value to members of the association and to retain and recruit membership.
Kasey Cronquist. Photo: American Grown
In addition to his new role with PMA, Cronquist was a speaker at the association’s 2017 Fresh Summit held last fall.
In his role as administrator of Certified American Grown, Cronquist has worked closely with floral mass marketers on the award-winning American Grown Field to Vase Dinner Tour and recently helped to drive mass market sales through the American Grown Flowers Month Merchandising contest in July.
Cronquist’s term on the council begins in September.
source: American Grown Flowers