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Haim Rosenblum, Hishtil

“Herbs should be an everyday product”

During Flower Trials 2017 Hishtil launched the 'Cascata' series - “Cascata is the Italian word for waterfall, this corresponds well with the trailing growth habit of some of our herbs, and gave us the idea to ensemble those herbs into a series”, says Haim Rosenblum, Marketing and Sales Division Manager of Hishtil.

Eyal Klein of Hishtil at the FlowerTrials 2018 presenting the varieties in the Cascata range. Cascate is the new tradename of Hishtils varieties of herbs with a hanging habit.

Not only culinary
According to Haim, the collection of herbs not only meets culinary purposes, they are also ornamentals with multiple uses. “They can be used for ground covering, hanging baskets, terrace side covering and vertical walls’, says Haim. The latest introduction to the series is Thymus citriodorus 'Cascata Lemonade' which is a unique cascading Thymus which tastes and smells like lemonade. At the moment, the series contains eight products: Persicaria odorata (Vietnamese Coriander), Rosmarinus officinalis 'Haifa', Satureja douglasii 'Indian Mint', Thymus herba-barona, Thymus citriodorus 'Lemonade', Gynostemma pentaphyllum (Jiaogulan), Lippia dulcis and Mentha arvensis 'Banana'.

Gynostemma pentaphyllum 'Cascata'(Jiaogulan) and Rosmarinus officinalis 'Cascata''Haifa'  

Diversity
Hishtil was founded in 1974. This global nursery corporation specializes in the production and sales of young plants. Hishtil's assortment includes a wide range of vegetables, rooted and unrooted herbs, seedlings for the professional and hobby markets. “We believe that herbs should be an everyday product, therefore, we offer a wide and diverse range. We start with different growth habit and continue with diversity of flavors, scents, colors and shapes”, says Haim.

Mentha arvensis 'Cascata' 'Banana' & Persicaria odorata 'Cascata' (Vietnamese Coriander)


Satureja douglasii 'Cascata' 'Indian Mint' and Thymus citriodorus 'Cascata' 'Lemonade' VR


Lippia dulcis 'Cascata' and Thymus 'Cascata' herba-barona 

Positive reactions
So far, feedback have been positive. “Many of our clients expressed an interest in the Cascata series. At present growers are looking for new products offering multi-disciplinary uses. Cascata provides a solution for those needs. Surely, we will continue expanding the series while offering our clients innovating ideas and unique products.”

 

For more information:
Hishtil
Maya Avni
Export Office Manager
Sales Area: France, Greece, Hungary, Jordan, Ethiopia, Angola, South Africa, Spain, The Netherlands.
Email: Elo@hishtil.com
Mobile: +972-50-750-0130
Phone: +972-4-675-5002
Fax: +972-4-640-7583
www.hishtil.com 


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