Hanif Chaudry at the IFTF 2016 in Vijfhuizen, the Netherlands.
Isinya’s main markets are Europe, the Middle East and Russia. Next to Valentine's Day (February 14), Women's Day (March 8) is a very important holiday for Isinya Roses. "It is considered to be the biggest day for flower sellers in Russia, so the demand for flowers, and in particular roses, is high, which means good prices for many growers. During this time of the year, we receive 25 percent higher prices for all our roses that we ship to our direct clients in Russia."
Even though the financial situation in Russia seems to be improving, people are still looking for the more affordable options. "They used to buy the large stem roses before the crises, but now they seem to prefer the shorter stems. Besides that, there is also an increase in demand for the spray roses this year, compared to last year", says Chaudry.
Are this year's sales higher? "We do not have the sales figures ready yet, but I assume that we have sold a bit more than last year. Many rose growers were out of flowers as most of their flowers were sold during Valentine's Day. Therefore, the demand for roses was very high."
For more information
Isinya Roses
Hanif Chaudry
Email: info@isinyaroses.com
www.isinyaroses.com