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World Floral Expo pre-registered attendees up 50%

"USA cut flower industry needs imports"

World Floral Expo is the right show to attend when sourcing fresh cut flowers for the US market that are grown both inside and outside the USA. Although California is the main state where high quality flowers are being grown and distributed from, availability of some types of flowers keep depending on imports.



One important flower that the USA must continue to import from abroad, is the rose. It will be on display at the show and many varieties will be flown in from the 4 main rose producing countries, i.e. Ecuador, Kenya, Colombia and Ethiopia. A flower which availability is nearly fully depending on imports from these nations. The growing of roses in the USA is limited to an estimated total cultivation area of 100+ hectares and for this reason USA flower growers are not able to supply home demand for this type of flower.

Although Ecuador and Colombia are the traditional suppliers of roses to the USA, Kenyan and Ethiopian imports are increasing rapidly and starting to compete with South American flowers. With the planned new direct flights from Kenya to the USA, starting this June, and the already existing flights out of Ethiopia to New York, Los Angeles and Washington, the USA will have 4 supplying countries from 2 continents for roses.

World Floral Expo is opening in less than 2 weeks and with preregistration numbers increasing fast, a visit to Las Vegas, while combining business and pleasure, will be a very attractive trip to consider. With show hours being from 10:00 a.m. to 4:00 p.m. during the 3-day trade show, there is plenty of time to fulfill both your flower sourcing needs as well as enjoying quality time in one of the most exciting cities of the USA.

For more information:
HPP Exhibitions
Saxen Weimarlaan 54hs
P.O. Box 625
1000 AP Amsterdam
The Netherlands
Phone: +31-20-6622482
patricia@hpp.nl
www.hppexhibitions.com
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