photo: tf1.fr
The 6 broadcasts drew an average of 1.22 million viewers and a total of over 7 million. The hashtag #cestlebouquet was widely used. The program was talked about a lot and positively on social media. This resulted in no less than 800 Twitter messages for the first broadcast.
The winner was 18-year-old Audric Ronfort from Le Mans. He received a cheque for € 25,000 to set up his own flower shop. Gilles Pavan and Djordje Varda – the professional jury and prominent French florists - judged the participating florists.
On the French florist platform www.jardinerie-animalerie-fleuriste.fr, 94% of the florists indicated that they were positive about the program.