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Japan: Calimero wins Flower of the Year Award at OTA Auction

Floritec's Calimero has been named flower of the year at the OTA Auction in Japan. This is the first time for an import flower and a chrysanthemum to get the prize.


From left to right: Mr Murata Kazuo (Sales Manager Greenwings Japan), Mr Frank Benders (Managing Director Floritec), Mr Jean-Philippe Oulevey (Managing Director Greenwings Japan)

The OTA auction goes through an extensive process to decide who gets a prize or not:
  • Step 1: screen the data sales of the OTA auction to list up the flowers whose price has held or increased while volume increased as well.
  • Step 2: internal poll with many questions asking about potential for more growth, flower quality etc
  • Step 3: external poll with key customers/buyers of the OTA auction
After these 3 steps the auction comes up with a top 5.

For more information:
Floritec
Van Hemessenkade 7
2481 BG Woubrugge
Netherlands
T: +31 (0) 172 518 963
F: +31 (0) 172 517064
www.floritec.eu
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