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Floristery


1-800-Flower.com now available via the Google Assistant

1-800-Flowers.com announced that customers can soon enjoy the ease and convenience of ordering floral gifts, and select gourmet food offerings, directly via the Google Assistant. A quick menu of gifting categories allows on-the-go customers to select gifts and place orders, for delivery nationwide, using the.....

November 8-10, Vijfhuizen

"Florists will be spoiled at World of Flowers 2017"

Star florists to entertain and inspire you. Exhibits to help explain the latest consumer trends and insights. Workshops about the secrets of selling online, and much more. Plus fine coffee and relaxation in Florint’s own ‘Florist Lounge’, afterwards. World of Flowers 2017 will offer florists the full.....

Changing your Floral Sales Strategy

If you’re finding your floral sales need a boost, it might be time to rethink your store’s strategies to target, engage and keep customers. Below you will find some advice from PMA.Know Your CustomerMen and women — as well as teenagers — are different, and often shop for floral products for varied reasons......

US: Hurricanes, marijuana affecting local florists

For many people, the first thought upon receiving flowers is typically who sent them and why, knowing only that the bouquet came from a local florist.Thought isn’t always given to where the flower grew — where it was tended until it was ready to be plucked and shipped away to the florist — until that.....

decorations at FleurAmour 2017 by Angelica Lacarbonara

Vivaldi in flowers

The theme for the 2017 edition of FleurAmour Passion for Flowers flower design event was ‘Culture’. Participating florists created floral expressions with an eye to different worldviews, ways of life, values, customs and traditions. The event is traditionally held at the Commandery of Alden Biesen and.....

Wim Hazelaar Trophy participants announced

On November 8th and 9th 12 participants will compete at the IFTF for the Wim Hazelaar Trophy. This year participants from several countries will take part in the competition. They come from Denmark, Norway, Croatia, Spain, Japan, Australia and the Netherlands. The participants of 2017 are: André Botterli.....

The hidden symbolism in Princess Diana’s White Garden

It’s a visual that’s equal parts beautiful and haunting: a sea of tributes and flowers, an estimated more than 60 million individual blooms, laid to rest outside Princess Diana’s former home at Kensington Palace, just as she was laid to rest herself.Cleanup took weeks: Fresh flowers were brought to London.....

US: Relief efforts underway for hurricane-impacted florists

As widely reported, Hurricanes Harvey and Irma were two of the most intense and destructive storms ever to strike the United States, with Texas receiving the brunt of Harvey’s rain-soaked fury and Florida experiencing Irma’s incredibly powerful winds and dangerous storm surge.Millions of residents and many.....

Take a peek inside the Riga Flower Market in Moscow

Russia: Rose still the number one flower?

PHOTO REPORT Russia is a flower loving country and around 90 percent of the flowers are imported. The largest share of these flowers are sold in Moscow, followed by Saint Petersburg. Last week, during the FlowersExpo week in Moscow, we got the opportunity to visit a flower market that has one of the largest selections of.....

Summer flower grower meeting in the theme of digitising

This year's annual meeting of Dutch summer flower growers National Summer Flower Show (NZBT) took place from September 7-10 in Naaldwijk, the Netherlands. On the busy evening of September 7, awards were handed out to those growers who presented the best flowers according to the judges, and attendees were.....

Tiny guerilla gardens turn potholes into pot plants

With blooming flowers and gardening taking over social media just in time for spring, Australian-expat gardener Steven Wheen has brought one of the most Instagrammable trends to the streets of Newtown, in the form of tiny pot-hole gardens.Known as The Pothole Gardener, Wheen has created buzz in the urban.....
Carmen Cosentino, Cosentino's Florist

US: How Irma's impact was felt in flower shops

The Hurricane Irma ripped through the state of Florida last week and affected the entire ornamental sector in the country. Several plant and tree nurseries are damaged and several flower shops have been without flowers for days. Also Carmen Cosentino of Cosentino's Florist was affected by the Hurricane Irma.....

Søren Schroll of Schroll Flowers:

EU: 'Supplying retailers has become more demanding'

Supplying retailers has become more demanding over the last years. They are becoming bigger and have more requirements. According to Danish hydrangea breeder and grower Søren Schroll of Schroll Flowers they want more colors, in larger quantities and above all in a high quality. "It is a challenge for many.....

US florists get creative with eclipse hype

On August 21, a total solar eclipse was visible across swaths of North America and US flower businesses were getting creative and implemented the solar eclipse hype into their products. Relles Florist in midtown Sacramento, for example advertised their new "Total Eclipse of the Heart" bouquets online Friday.....