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Floristery


US: New trends spread at AIFD Symposium

From June 30 - July 4, the AIFD (American Institute of Floral Designers) Symposium was held in Washington DC. It is one of the most important events for floral designers in the USA, not only because each year they graduate new floral designers but because new trends and ideas are spread there.And this makes.....

US: Younger floral industry members connect, talk issues

According to a poll conducted by PGI, a tech and consulting firm, employers who provide younger workers with opportunities to network and connect stand a better chance of attracting and keeping millennial employees. Among the things most important to millennials on the job: a feeling of connection and the.....

Smithers-Oasis introduces biodegradable floral foam

At the request of the florist and the consumer and after years of development, Smithers-Oasis is introducing Oasis Naturebase Bio Floral Foam, the world’s first floral foam that is biodegradable.“Our customers are at the heart of our business,” explains Chris Martens, Managing director of Smithers-Oasis.....

Rhein-Maas supports Concours Bouquets d’Aujourd’hui at Salon du Végétal

From June 12 to June 21, Veiling Rhein-Maas attended the Salon du Végétal for the third consecutive time. They presented themselves with their own booth at the most important horticultural trade show in France. Theun Brinksma, customer relationship manager for French-speaking markets, and André van den.....

Pastini: a new type of gerbera with curvy petals

Soon a new type of gerbera will hit the market: Pastini. The Pastini is a brightly colored gerbera flower with a curly petal. Six types Koolhaas Natuurlijk will bring out six different types of Pastini. Pastinis with a green center; Venezia (pink/green), Roma (fuchsia) and Modena (red wine colored). And.....

"Greater demand for white flowers as brides have caught royal fever"

When you start planning a royal wedding, you must assume the sky is the limit for budget and bling. "This is why I find it so charming that Prince Henry and Meghan Markle chose to use local and sustainably grown flowers for their (and everyone else’s!) big day", says Bill Prescott, Marketing Communications.....

The demand for seasonally grown British flowers

British Flowers Week 2018 kicks off this Monday. This means that consumers, florists and growers across the country celebrate the Floral beauty that the UK has to offer. British Flower Ambassador, Jonathan Moseley, loves his British Blooms. And he’s here to tell you why it’s good for your business to buy.....

June 18-24, Lambeth

British Flowers Week at the Garden Museum

Started by the Flower Market at New Covent Garden Market in 2013, British Flowers Week is an annual celebration of the wealth and variety of British cut flowers and foliage. British Flowers Week shines a spotlight on British flowers, working with independent florists and the wider flower industry to show.....

Saturday 16 and Sunday 17 of June

International interest for Aalsmeer Flower Festival

On Saturday the 16th and Sunday the 17th of June the fifth edition of the Aalsmeer Flower Festival takes place. The flower event can, as they say themselves, count on increased interest from abroad. The organisation of the Aalsmeer Flower Festival got information requests last week from, among others,.....

US (TX): Houston florist buys directly from growers

Houston based same day delivery florist Ace Flowers announced their partnership with fresh flower growers, eliminating the middle-man and streamlining their fresh flower supply and procurement process.Buying directly from the fresh flower Growers (Farmers) Ace Flowers Houston can maintain quality and.....

Flower Circus:

Russian florists busy preparing for the wedding season

The wedding season in Russia traditionally starts in June. Right before the season begins is the perfect moment to show off the latest in new trends and techniques to florists. That's why Flower Circus set off last month with Flowers Magician Mark Frank to inspire florists in Nizhny Novgorod and Kazan."The.....

UK: ‘Geraniums at the Door’ installation extended to end of June

Pelargonium for Europe announces Geraniums at the Door - an installation for Chelsea Fringe, garlanding the entrance of the Zetter Townhouse in Clerkenwell, one of the most photographed doorways in London, with 200 geraniums in deepest burgundy to palest pink.The installation is co-designed by award winning.....

These 6 florists will create installations for British Flowers Week

New Covent Garden Market has revealed the six floral designers who will create installations for British Flowers Week at the Garden Museum. New for this year, the innovative floral designs will go on display to the public at the newly refurbished Garden Museum throughout British Flowers Week, 18-24 June.....

NL: 10,000+ roses decorate 'Shop for a Week'

The popular Shop for a Week concept which is under the artistic direction of master florists Ueli Signer and Florian Seyd opened their temporary shop on Friday the 25th of May. The 20th edition is realized in close co-operation with Aleia Roses, Spanish grower of the famous Red Naomi! roses. The floral.....