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Floristery


Attracting millennial consumers to local florists

The increased purchasing power of the millennial generation makes them a key player in the floral industry's future.By understanding millennials' preferences and shopping behavior, floral stakeholders can be better informed about where millennial consumers prefer to purchase floral products and how to.....

How a Dutch startup became the Netflix of flowers

Founded in 2014 by Patrick Hurenkamp, Bart Troost and Koen Thijssen, Bloomon is a subscription service for flowers. Think of Netflix, but for hyacinths and begonias. Bouquets are designed by dedicated stylists that arrange them according to seasons and trends.The company received a warm welcome from.....

NL: Bloomon fifth in top 10 investments 2017

2017 has been a year with many investments in the Dutch startup industry and startupjuncture.com listed the top 10 investments. And a company in the floral industry takes part in the list. Subscription service for floral bouquets company Bloomon ranked fifth with an investment of 21.4 million euros.Click.....

NL: Half a century of flower auction with Hans van Zanten

Hans van Zanten has been involved with the auction since 1971. That’s 46 years. "My brother-in-law was a florist, and when I, as a 16-year-old boy, came to work for him, I already did the purchasing for him. And on my 18th, when he went on vacation, I took care of the business."Times have changed and in the.....

US (TX): 500,000 bulbs planted for spring flower festival

Members of The Dallas Arboretum and Botanical Garden's horticultural staff — along with numerous additional seasonal gardeners — are in the midst of planting more than 500,000 spring-blooming bulbs throughout the 66-acre garden. Next spring, their hard work will result in the spectacular floral display known.....

India: Training on dried flowers technology and value addition

A two-day training program on dried flowers technology and value addition was conducted from 7th December to 8th December 2017 at Krishi Vigyan Kendra, Hirehalli. Mr. Jagadish K.N, SMS (Agri. Extension) welcomed all the participated resource persons and trainees for the programme. Dr. N.Loganandhan, Head and.....

Flower Circus surprise florists in Russian cold

Last week Flower Circus was on tour in wintery Russia. Both in Nizhnij Novogorod and Kazan there was a performance by Flower Magician Martin Groen.The first show was in Nizhnij Novogorod, where 180 curious florists were happily informed and inspired. Besides the inspiration from Martin Groen, they were also.....

Dutch flowers for 'biggest Indian wedding of the year'

The wedding might be over, but the buzz about it continues on the world of the internet. One of the major questions surrounding the massive hype of actress Anushka Sharma and Virat Kohli's wedding is managing the secrecy of the entire operation. Wedding designer Devika Narain, of Devika Narain and Company,.....

January 14, Omaha

US (NE): SAF Profit Blast heads to the Heartland

Sunday, January 14, in Omaha, Nebraska, will be the next stop in the Society of American Florists’ popular 1-Day Profit Blast series.“We’re thrilled to continue spreading advice to help florists increase their profitability and to become better acquainted with our members in the Midwest,” said SAF CEO Kate.....

US: The story behind the roses that last a year

Everything's coming up roses for Venus ET Fleur, the company behind the rose arrangements that last a year. The New York City-based company started with a budding romance. Sunny Chadha sent roses to his then long-distance girlfriend, now fiancée, Seema Bansal for Valentine's Day, but the flowers arrived in.....

US (CA): Tournament of Roses to be decorated with CA Grown flowers

The motorcycles used during the Tournament of Roses parade by the Pasadena Police Department will be joining Cal Poly Universities and FTD as another certified CA Grown parade entry in 2018.This year’s Cal Poly float is entitled “Dreams Take Flight” and features baby animals flying prop planes amid a.....

US (CA): Floral industry rallies to help wildfire victims

Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine country.Hosted by Visit California, The Grateful Table was a farm-to-fork style feast for more than 500 guests. The event featured celebrity Chef Tyler Florence,.....

UK: London St Pancras station unveils 15,000-flower Christmas tree

Last week London St Pancras International unveiled its 2017 Christmas tree, a statuesque flower tree created by the station’s very own luxury florist, Moyses Stevens. Bringing a festive flourish to the famous station, the hand-crafted 47ft floral sensation is made from over 15,000 flowers and took over 1,151.....

Video: A day in the life of a New Zealand florist

The floriculture industry in New Zealand is calling for more people to join the $100 million business. Carolyn Robinson of TVNZ lives a day in the life of a florist – 3am wake-up call included. Check out the video below for a peek into a New Zealand florist's life, including a visit to the flower.....