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Marketing

Costa Farms’ Mike Rimland appointed as AIPH IGOTY judge

Following up on its 2016 International Grower of the Year award, Costa Farms announces the appointment of Mike Rimland to serve a three-year term as a judge to the International Association of Horticultural Producers’ (AIPH) International Grower of the Year award panel. Rimland will be working with other top.....

UK: Programme update for HTA Marketing Forum

With less than a month to go to the HTA Marketing Forum, now is the time to sign up. This annual one-day event, aimed at all those involved in marketing and public relations in the garden industry, takes place at Horticulture House, Chilton, Oxfordshire on 15 November.Additions to the programme.....

US: Floralife introduces “You Can Cut Time…Instead of Flowers” campaign

Floralife introduces a new video, “You Can Cut Time…Instead of Flowers” as part of a campaign that highlights the effectiveness of its Express technology for storage and transportation. The technology, which allows fresh-cut flowers to be fed and fully hydrated without ever having to recut the stems, reduces.....

UK: Repotting the New Covent Garden Market

Filmed over three weeks, Repotting the Flower Market tells the story of the move of an icon to its new home. Follow the journey of the incredible traders, florists and customers as they share their feelings, memories and hopes for the future of this very special market.Source: New Covent Garden Market

1-800-Flower.com now available via the Google Assistant

1-800-Flowers.com announced that customers can soon enjoy the ease and convenience of ordering floral gifts, and select gourmet food offerings, directly via the Google Assistant. A quick menu of gifting categories allows on-the-go customers to select gifts and place orders, for delivery nationwide, using the.....

"Grandparents Day 2017: a sustainable success in Europe"

On Sunday October 1st, Grandparents Day was celebrated in the Netherlands. Grandparents Day is a special holiday that allows generations to meet and learn from each other and honours grandmas and granddads.Grandchildren and grandparents plant flower bulbs in Rome’s Viale Tiziano gardens. Jaime de Bourbon.....

Bloomtube

Dutch florists celebrate autumn 'Rebel' style

Floral Inspiration platform Bloomtube presents a series of autumn trends, guided by an extensive step-by-step series of bouquet ideas. These trends are inspired by Bloemen Bureau Holland (Flower Council Holland), a sector funded organization promoting flowers and plants."In times when tensions are rising and.....

"2 bouquets = endless smiles"

DVFlora employees had an opportunity to participate in SAF’s Petal It Forward event in Haddonfield, NJ on October 11, 2017. Petal It Forward is a nationwide event that is sponsored by florists from more than 450 cities and 50 states, plus D.C and Canada. The goal of this campaign is to hand out two free.....

US: Syngenta increases GreenTrust Rewards for hurricane-affected growers

In the wake of recent hurricanes that have impacted several parts of the country, Syngenta is offering customers in affected areas an extension to earn more GreenTrust Rewards points as part of the GreenTrust 365 program. This extension aims to give affected customers additional time to deal with any.....

US (FL): Jet Fresh Flowers “Petaled It Forward” in Miami

On October 11, 2017, Jet Fresh Flower Distributors participated in a nationwide “Petal It Forward” event in Coconut Grove, FL, in which recipients received two free floral bouquets — one to keep and one to “Petal It Forward.”Initiated by the Society of American Florists, “Petal It Forward” took place in.....

US: 2018 F2V Dinner Tour to include longtime favorites, exciting surprises

The American Grown Field to Vase Dinner Tour will stop at seven flower farms in 2018 - each unique in location, flower varieties grown and farmer story.Next year, the tour returns to a favorite farm, introduces guests to new farms and even includes a few surprise destinations.One of the most popular.....

US (CA): Taylor Farms and Sakata Seed participate in Petal It Forward

Taylor Farms, North America’s largest producer of salads and healthy fresh foods, and Sakata Seed America, a world leader in breeding and producing vegetable and flowerseed, partnered together this afternoon in participation of the Society of American Florist’s Petal It Forward flower giveaway event in.....

Cyclamen: November Houseplant of the Month

Thanks to its white and brightly coloured flowers, Cyclamen (Cyclamen persicum) is the ideal plant to combat the dark day blues. It may look delicate, but it’s a strong bloomer that emerges from a sturdy corm. It offers all sorts of excitements. The green leaves grow in a rosette, are heart-shaped and often.....

Lucas Vos:

“Green has a huge influence on public space”

Lucas Vos, CEO of Royal FloraHolland, states that consumers have a craving for green. “Inside the house, but outside too, in the city. As a marketplace, we must respond to this need. This is something to improve upon in our plans for 2020.”According to Lucas, the Green Agenda is a major factor in the plans......