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Saving the local flower and plant industry:

US: Seattle Wholesale Growers Market celebrates sixth anniversary

Six years ago this week, a band of intrepid Pacific Northwest flower farmers opened the doors at a cold, nearly empty warehouse in Seattle’s Georgetown District, and the Seattle Wholesale Growers Market was launched.American flower and gardening enthusiast Debra Prinzing pays attention to this in her latest.....

2017: The year of the rose

The US National Flower first appeared around 35 million years ago and is part of the Rosaceae family which is very important for our food supply (think apples, strawberries, etc…). There are more than 150 species of Roses but only a few are used in today’s gardens.Roses have been associated with the human.....

US (CA): American Grown looks back on 'magical' F2V dinner

Over 150,000 people will tour The Flower Fields this year, but only a sold-out crowd of 175 people were the lucky few who enjoyed a wonderful dinner by Chef John Miller of Bistro West while overlooking a sea of ranunculus that seemed to trail off into the Pacific Ocean.The “Flower Chef,” Carly Cylinder, and.....

Product substitution options: pros and cons

Product substitution is daily bread for the procurement team. Especially flower substitution because variety shortages occur due to a million reasons – all the way from unexpected weather to a cow stepping on a whole batch. And shortages are not the only reason why someone might want to substitute a product......

UK: Which of these brides has a £12 bouquet?

Anyone who has tied the knot or is planning their big day knows how quickly the cost can add up.In fact, according to research, the average wedding will set you back an eye-watering £30,000 - with brides spending an average of £638 on flowers alone.It's why one bride-to-be who didn't want to splash an.....
May 25, 2017

Webinar: Exciting new plants entering the pipeline

Join Texas A&M AgriLife for a webinar on May 25, 2017 at 1:30 PM CDT — Exciting New Plants Entering the Pipeline.In this webinar, Dr. Brent Pemberton will discuss exciting new plants that are entering the green industry pipeline based on his observations at CAST, his own plant trials in Overton, Texas,.....

US: Preparing for Petal It Forward

The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start planning their local events.SAF makes it easy to plan. Here’s how to get started:Talk to your staff and decide if you.....

Canada 150 flowers going fast

Canadian greenhouses are preparing for an increased demand for red and white flowers as Hatters get into the nation’s 150th birthday spirit.“It started with the tulip,” said Corrine Hoffner, with Windmill Garden Centre. The official “Canada 150 tulip” was unveiled last year in time for planting in the fall —.....

US: Ups and downs in Administrative Professionals Week flower sales

Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week — an annual event many in the industry say is becoming less and less of a floral celebration.“We did not expect to have many orders.....

Interplant on the road

This week, Interplant was present with a flower presentation at Flower Handling Services Holland. They showed their latest spray rose varieties for an enthusiastic audience. Grower and good client of Interplant, Molo River Roses was being put into the spotlights during this event. Some of the new varieties.....

Bailey Nurseries expands digital "help desk"

Bailey Nurseries continues to grow their digital "help desk" by expanding their Endless Summer Hydrangea care text message program to now include a Spanish language version. Separately, the company is also adding a dedicated Easy Elegance Roses text program this year.Introduced in 2016, The Endless Summer.....

What happened to Admin Day?

This April 26th, 2017 is National Administrative Professionals Day (formerly known as Secretary's Day and Administrative Assistants’ Day), which began in 1952 as a day allocated to thanking and encouraging professionals in administrative positions. Over the last decade or so, this holiday has fallen by the.....

Saying T’estimo, with Porta Nova Red Naomi on St Jordi’s Day

In Barcelona and the larger Catalonia region, 23rd April is a special day. It is Saint Jordi’s Day; when Love and Romance takes residence not only in people’s hearts but all over town; as everyone goes an extra mile to find the best way to express affection to their loved ones. Also known as the Feast of St.....

US (CA): Monrovia partners with Ecology Action’s WaterLink program

Building on a 50-year commitment to water conservation, Monrovia has partnered with Ecology Action’s WaterLink program to provide plants that will replace 50,000 square-feet of unused, water-guzzling lawns throughout Santa Clara County. Turf replacement with Monrovia waterwise plants will take place at up to.....

Welcoming spring with Women's Day

March 8th 2017, is a day to celebrate the social, political and economic achievements of women, and focus attention on areas still needing action. Flowers are a wonderful way to celebrate the victories and recognize the ongoing struggles women face around the globe.Women’s Day has become a flower forward.....

Canada: Pick Ontario promotes local flower crowns

Pick Ontario has created a video to promote local flowers, encouraging people to make flower crowns.“A flower crown is what’s ‘in’ right now,” says Jesseline Gough, Marketing Coordinator at pickOntario. “Weddings, pride parades, maternity shoots, lunch with the gals, festivals— you can quite literally make a.....

HOSA International launches platform for wholesalers

The floral industry is changing for wholesalers, who need more convenience, flexibility, and sourcing options. Reacting to that demand, HOSA International, an independent grower, importer, and distributor of fresh-cut flowers, recently relaunched their website, giving wholesalers the opportunity to browse.....

“40 Sunbury Road”

Design revealed for RHS Chelsea industry exhibit

The design has been revealed for the RHS Chelsea Flower Show industry showcase exhibit entitled “40 Sunbury Road”.As featured in The Sun gardening supplement on Saturday, plans are progressing well for the first back garden exhibit at the Great Pavilion at Chelsea. “40 Sunbury Road” is run in conjunction.....

$1,000 cash prizes awarded

Container Centralen announces rack distance traveled contest

Container Centralen announces a new contest that awards cash prizes for the most accurately estimated distance a CC Rack travels in a 12-month period. The CC team assigned GPS coordinates to the location history of its 450,000 racks and then calculated the distance traveled by each rack in a 12-month.....

Canada's changing face presents opportunity for flower growers

Vineland Research and Innovation Centre (Vineland) and Vaughan-based grocery chain Longo’s are working with Westbrook Floral in Niagara to bring the first Ontario-grown jasmine plants to market this spring.The profile of consumers in Canada is changing, bringing new cultural traditions and preferences not.....

March 8-9, Naaldwijk

NL: Get acquainted with innovative marketing concepts

At the Seasonal Trade Fair (8 and 9 March 2017 in Naaldwijk), you can visit over 300 growers' stands with green and flowering houseplants and garden plants. This year's theme of the Seasonal Fair is: Generation Next!The younger generation is ready to get started. They are the new crop of entrepreneurs,.....

US (CA): Farmers, wholesalers felt the love this Valentine's Day

By all reports, Valentine's Day 2017 was a success. Overall, fresh flower sales were up over 2016, according to a survey by the Wholesale Florist & Florist Supplier Association (WF&WFSA). Survey results also showed: Thirty-eight percent of respondents said sales were up more than 10 percent. Almost 9.....

PMA:

"Wedding flowers present opportunity for retailers"

Supermarket floral departments are competing to offer unique, quality products at a reasonable price in the wedding sector. This means catering to couples who want all the traditional frills as well as Wedding Flowers DIY wedding flower ideas. Pricing for unique floral designs – when the product is only a.....