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Marketing


Summer Flowers: in the August Flower Agenda

Summer is associated with colour, warmth and happiness: beautiful sunny days welcome blooms Delphinium, Allium and Gladiolus. Consumers will find lots of inspiration and information on Funnyhowflowersdothat.co.uk.The origin of these summer flowersDelphinium is a typical horticultural product of the English,.....

ThinkPlants

Danziger and Syngenta Flowers launch perennial marketing initiative

Danziger and Syngenta Flowers announced the launch of a new marketing initiative that will include their respective perennial portfolios in the United States and Canada in one offering under the brand name ThinkPlants.This new marketing initiative not only supports the respective efforts of Danziger and.....

Oboya launches new e-commerce platform with partner in China

Oboya has together with the Haier Group RRS, through previous cooperation agreements, launched a new e-commerce platform through Haier Group's RRS distribution channels.The new e-commerce platform is the first step of a cooperation agreement signed in May 2018. Through e-commerce cooperation with Haier.....

US: New Ball ColorLink EDGE offers fixed freight program

The new Ball ColorLink EDGE membership program offers predictable shipping costs from the best Gold Suppliers from Ball Seed. EDGE will ship plants when and where they're needed, without any shipping cost surprises on your invoice.Here's what's included with Ball ColorLink EDGE membership:EDGE ExtremeNo.....

Top 10 digital marketing ideas for garden centers

With so much business being done online, it’s important to make your presence known to customers through strategic digital marketing techniques. Try these tips for making the most out of your digital marketing:1. Online promotion of Your Garden CenterOnline promotions are a great way to attract new customers.....

All-America Selections releases Annual Report

All-America Selections (AAS) has just released the 2017-2018 Annual Report reflecting the group’s activities from the past 12-18 months. For the past eight years, AAS has prepared a yearly statement of organizational updates including those of sister organization National Garden Bureau. This Annual Report is.....

Local superfood from the nursery

Ornamental plant nurseries can and should also take advantage of the vegetable mega-trend: for example, by incorporating vegetable plants into their range and perhaps also by selling grow-your-own vegetables. It’s an approach strongly advocated by Raimund Schnecking, a marketing­ expert at the.....

Vietnam: Dalat Hasfarm opens first retail shop in Binh Duong

Every year since 1994, Dalat Hasfarm keeps on investing in farms, packing and distribution facilities. With a straight and fast supply chain from Production to Shops, they are able to bring every day high quality flowers into the market. And now they've added a 13th outlet to their blooming flower shop.....

US: Younger floral industry members connect, talk issues

According to a poll conducted by PGI, a tech and consulting firm, employers who provide younger workers with opportunities to network and connect stand a better chance of attracting and keeping millennial employees. Among the things most important to millennials on the job: a feeling of connection and the.....

"We experience a revival of Dianthus"

It sounds a bit unusual for a breeding company to promote their products to end consumers, but that is exactly what Selecta One is doing. In 2017 they started a campaign for their Dianthus variety Pink Kisses. “We wanted to understand the consumer behavior and trends. That’s why we began to speak to.....

US (CA): Senators, farmers gather for California Grown Flowers Month

On Monday, the California Senate officially declared June to be “California Grown Flowers Month.” The resolution was put forth by Sen. Mike McGuire who represents the state’s 2nd Senate District.Members of the state Senate acknowledge California’s flower farmers for the value they bring to their communities.....

US: NGB announces four classes for 2019 “Year of the” program

National Garden Bureau, the non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members, announced the four plant classes that will be featured in the 2019 “Year of the” program.For the bulb crop, 2019 will be the Year of the Dahlia.For annuals, 2019.....

UK: Olive tree is July Garden Plant of the Month

The charm of the olive tree (Olea) lies in the combination of the gnarled trunk and the evergreen, silver-green leaves. Its distinctive look means the plant immediately creates a Mediterranean feel on a balcony, patio or terrace, reminiscent of the countries where olive trees grow everywhere. In May and June.....

US (MN): Twin Cities Flower Exchange promotes 'field-to-vase' movement

Five years ago, Christine Hoffman struggled to get a reliable supply of locally grown and chemical-free flowers to sell at her St. Paul store, Foxglove Market and Studio.At the time, just two flower farmers in Minnesota and Wisconsin were using the kind of earth-friendly practices she promoted exclusively......

US: Prom promotion generates 2.4 million impressions

A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million impressions. Targeted to girls ages 15 to 18, the campaign featured a short video posted on Instagram to promote customized prom flowers and entice teen girls to take a.....

Bailey Nurseries rebrands as Bailey

Bailey Nurseries is updating its corporate identity to a more modernized brand position: Bailey. Along with a fresh and modern look, Bailey reaffirms its commitment to Growing What’s Next, the company’s drive to constantly evolve and innovate.The Growing What’s Next theme will be carried across all.....

CAN (BC): Local support helps Saanich grower bloom

Local support – from both retailers and consumers – is crucial to the continued viability of Vancouver Island growers and producers. In fact, it’s a key reason why the Saanich Peninsula is home to Canada’s last commercial rose grower.Eurosa Farms was founded 39 years ago by Hans and Debbie Bulk. Hans’s.....

Primarosa CEO calls for Kenya’s own international flower auction

Primarosa has called on Kenya Flower Council and the floriculture industry to set up its own independent and international flower auction to make the industry more attractive.Bobby Kamani, Managing Director of Primarosa Flower Limited, attributes this call to the strong policy instruments that currently.....

India: Flower traders’ bid to nip market revamp project in the bud

Development has eluded the country's biggest flower market at Ghazipur, overflowing with flower traders elbowing for space, for many years now. However, as the Delhi Agriculture Marketing Board (DAMB) recently announced plans to begin work on the long impending redevelopment project, the traders are worried.....

China: Blossoming peonies boost Gansu Linxia's economy

As one poem goes, while ordinary flowers have withered in April, the peonies in the mountains are just in full bloom. In May, various rockii peonies are blossoming in Linxia Hui Autonomous Prefecture of Gansu Province. After two years of efforts, the peony tour at Gansu Linxia Hui Autonomous Prefecture began.....

First Lady’s Luncheon showcases American Grown flowers

This was the 106th annual effort by the Congressional Club to host the First Lady’s Luncheon.It was also the third opportunity for Certified American Grown to provide all of the flowers for this bipartisan tradition.Each table was adorned with a beautiful centerpiece, carefully handcrafted by an all.....

IFTEX sees launch of social performance portal CSR Africa

Hivos, True Price and Ufadhili Trust are launching CSR Africa (www.csrafrica.com), a social performance portal for the flori- and horticulture sector. The launch of the portal is on 6 June, at the International Flower Trade Expo in Nairobi, Kenya. Professionals in the flori- and horticultural sector can use.....
HortiMaX company name discontinued

Ridder Group unites brands under one banner

Starting 11 June, the Ridder Group will have one brand. Its existing range of brands will make way for one umbrella brand, Ridder, to enhance their profile and name recognition on the international market. The company name HortiMaX B.V. will be discontinued. All contact and address details will remain.....

US: Floralife and Floriology team up for National Rose Month

June is National Rose Month in America. In fact, America’s love affair with the rose goes all the way back to prolific rose breeder George Washington. George bred and developed a variety named for his mother that we still enjoy today. Roses are popular all year round, but June – prime wedding season – is.....

US: June is officially California Grown Flower Month

On June 11, the California Senate will officially declare June “California Grown Flowers Month.” The resolution is being put forth by Sen. Mike McGuire who represents the state’s 2nd Senate District.California’s flower farmers celebrating the declaration of California Grown Flowers Month on the steps of the.....

Climbing fruit: June Garden Plants of the Month

A pick-your-own garden with climbing fruit like blackberries, raspberries, blueberries and grapes do not require much room. These plants grow upwards along a wall, fence, frame or pergola, and can even thrive on a balcony. They offer attractive foliage and blossom early in the summer.During the summer the.....

Australia: A new voice for horticulture

With the recent announcement of the new National Farmers’ Federation (NFF) Horticultural Council, you could be forgiven for wondering if the horticultural lobby is growing top-heavy. So what is different with this new forum?by Gabrielle StannusSpeaking on this topic during his “State of Play” address at the.....

UK: Fragrant ‘moth orchids’ new houseplant trend for 2018

The most popular indoor plant in the UK is set to become even more of a ‘must have’ as three varieties of delicately scented moth orchid hit the high street for the first time.Until recently, Phalaenopsis orchids - commonly known as moth orchids – have been unscented with the emphasis on their large.....

Italian orchid goes viral

The internet is losing its mind over a flower that looks like a tiny human - and for good reason. The Orchis italica, mostly known as the Italian orchid or better yet the naked man orchid is going viral because of its uncanny resemblance to a naked man - male appendage and all. And since Twitter realized.....

US: Memorial Day flower outreach expands to dozens of cemeteries

A floral industry-led initiative to honor fallen service members on Memorial Day and offer comfort to their families provided thousands of flowers at more than 40 cemeteries across the country this week.Established seven years ago, the Memorial Day Flowers Foundation works with local organizers and.....

Two days in the life of a peony purchaser

It is early in the morning and OZ Export Peony purchaser Colin is on his way to Nice in France to check the most amazing French peonies nurseries. After arriving in Nice a couple of other breeders and purchasers joined the group. Once the group was complete they took an approximately two hour ride through.....

Australian Made Campaign Chief Executive to step down

The Australian Made Campaign’s Chief Executive, Ian Harrison, has announced he is stepping down at the end of July this year, after 14 years at the helm of the organisation responsible for promoting and administering the nation’s iconic green-and-gold Australian Made, Australian Grown logo. “After 14 years.....

Gardening charity airlifts thousands of seeds to Syrian refugees

Ahead of the RHS Chelsea Flower Show 2018, hundreds of Syrian refugees in Iraq are reaping the benefits of receiving 2,000 seed packets (kindly provided by Mr Fothergills Seeds) sent by the Royal Horticultural Society (RHS) in an act reminiscent of a similar seed delivery, one century ago.In 1918, at the end.....

NL: 10,000+ roses decorate 'Shop for a Week'

The popular Shop for a Week concept which is under the artistic direction of master florists Ueli Signer and Florian Seyd opened their temporary shop on Friday the 25th of May. The 20th edition is realized in close co-operation with Aleia Roses, Spanish grower of the famous Red Naomi! roses. The floral.....

UK: Dura-ID on board at the Nursery Supply Show

The Horticultural Trades Association (HTA) announces Dura-ID as the sponsor of the Nursery Supply Show Hub at the 2018 Nursery Supply Show.The Nursery Supply Show Hub is the halls lounge and is a meeting area for visitors to plan their next stand visit, meet with exhibitors or have a relaxing break.During.....

US: Memorial Day Flowers Foundation honors those who served

The Memorial Day Flowers Foundation (MDF) will honor those who bravely served the United States by placing flowers in front of headstones. The foundation is returning again to Arlington National Cemetery for Memorial weekend, where the event has taken place since launching in 2012.Jet Fresh Flower.....

Slowflowers.com unveils new 2.0 online and mobile platforms

In conjunction with the fourth anniversary of Slowflowers.com, founder Debra Prinzing unveiled Slowflowers.com 2.0 – a visually updated and user-friendly web site for consumers in search of American-grown flowers.Since its launch in 2014, Slowflowers.com has provided floral consumers with a one-stop address.....

Orchid Inspiration Days reaches visitors with online inspiration videos

Orchid Inspiration Days - the commercial orchid event for the (inter)national trade and end-customer - will start in exactly 2 weeks' time. This collaboration between 14 orchid specialists in the Netherlands promises inspiration for orchid buyers. It’s not just millions of products that will be presented.....

Farm to table: not just for food

When you think farm to table, the first thing that comes to mind probably isn’t flowers. But BloomsyBox is trying to change that thought process by sharing an inside view of their process. The first step of bringing blooms to your doorstep starts at the source with flower farm partners.Here’s how the process.....

November 13, Nottingham

UK: Cultivating Retail Shaping up

Channel 4 news presenter Cathy Newman will be hosting Cultivating Retail, the new one-day event for retailers, suppliers and growers which takes place on Tuesday 13 November 2018 at the East Midlands Conference Centre in Nottingham. The new conference and dinner, jointly hosted by HTA and GIMA, promises to.....

Floramedia predicts green trends for 2019

Floramedia launched the first Green Trend Journal. The 'Green Trend Journal 2019' is a follow-up to the Green Trend Report 2017/2018, released last year, and provides an update on trends in the green sector for the coming year. Trend update for the green sectorAs a grower, it is no easy task to stand out in.....

Jarek Ewiak, Lathyrus.nl:

"Sweet pea offers delicate look and divine fragrance"

Lathyrus.nl is the biggest sweet pea grower in the world. The little climber has a romantic look and a divine fragrance, just perfect for wedding work.Owner Rob Hoogeveen: “For most brides this is a much sought-after flower. It’s also great for event work, floral designers just love working with them. The.....

July 17, Miami

US (FL): Flower sales insights shared at Komet Fest

After going live in 2009, Komet Sales have been dedicated to making processes easier within the floral industry, with features like managing E-commerce, K2K and automated billing, among others. Now they’re going to be hosting their first-ever Komet Fest next July 17th in Miami, FL to be able to share the.....

UK: David Austin Roses welcomes celebs to Chelsea garden

After celebrating their 24th gold medal at the Chelsea Flower Show, David Austin Roses have been welcoming a few famous faces to their display.From Mary Berry to David Walliams, a host of celebrities have been exploring the 400-strong rose garden.Featuring their three new roses – Emily Brontë,.....

UK: Royal wedding flowers donated to charities

The flowers which graced the royal wedding have been shared out to different charities, such as St Joseph’s Hospice in Hackney, east London. One of the patients to enjoy this donation is former embroideress Pauline Clayton, 89, a patient at St Joseph’s, who described the gift from the Duke and Duchess of.....

“Multi-facetted changes are on the way”

Marketing manager Frank Teuber is leaving Blumenbüro Holland after 22 years. In this interview he looks forward, despite his departure, to the future of Blumenbüro, the Dutch decorative plant sector and our society.by specialist editor Heike HoppeMr. Teuber, 22 years is a long time. Were there times when it.....

New ornamental pots respond to current trends

Colourful news fresh from the Desch-Epla factory: two completely new decorative pots that reflect contemporary trends - well thought-out, highly stylised, and distinctive. Both models have a non-scratch and non-stick surface, which keeps them nice and clean. ‘Mayca’ ornamental pot for bedding, Buxus and.....

SmartCups packaging range expanded

SmartCups can be used instead of ceramic pots. They are water-proof, easy to use, recyclable, and (if required) bio-degradable. Following the SmartCup for pot size 12, Elburg-Smit are now launching the SmartCup for pot size 9. They produce it themselves, ensuring that they can deliver quickly and in a design.....

UK: Farplants launches web and mobile friendly trade portal

Plant orders can now be placed direct from the bench side with the brand new trade portal from Farplants. The West Sussex based nursery wholesaler have released their web and mobile friendly portal, enabling garden retailers to view stock availability in real time and secure plants instantly.Through the web.....

UK: Chelsea Flower Show in pictures

The RHS Chelsea Flower Show, sponsored by M&G Investments, is the place to see cutting-edge garden design, new plants and find ideas to take home.The Chelsea Flower Show has been held in the grounds of the Royal Hospital Chelsea, London every year since 1913, apart from gaps during the two World Wars......

UK: Peony is on the Flower Agenda in June

It’s June, and that means it’s time for the peony. This beauty will be shining in many vases this month, but can also be seen extensively in bridal bouquets and striking centrepieces. Consumers can read all about the peony at Funnyhowflowersdothat.co.uk.The peony’s originWe have been enjoying the peony in.....

US: At First Lady’s Luncheon, American Grown flowers take center stage

American Grown flowers were the subject of delight — and even friendly competition — for about 1,850 Congressional spouses and associates this week in Washington, D.C.For the third year, Certified American Grown, a coalition of U.S. flower farms, organized the floral décor for the Congressional Club’s First.....