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Marketing


Jarek Ewiak, Lathyrus.nl:

"Sweet pea offers delicate look and divine fragrance"

Lathyrus.nl is the biggest sweet pea grower in the world. The little climber has a romantic look and a divine fragrance, just perfect for wedding work.Owner Rob Hoogeveen: “For most brides this is a much sought-after flower. It’s also great for event work, floral designers just love working with them. The.....

July 17, Miami

US (FL): Flower sales insights shared at Komet Fest

After going live in 2009, Komet Sales have been dedicated to making processes easier within the floral industry, with features like managing E-commerce, K2K and automated billing, among others. Now they’re going to be hosting their first-ever Komet Fest next July 17th in Miami, FL to be able to share the.....

UK: David Austin Roses welcomes celebs to Chelsea garden

After celebrating their 24th gold medal at the Chelsea Flower Show, David Austin Roses have been welcoming a few famous faces to their display.From Mary Berry to David Walliams, a host of celebrities have been exploring the 400-strong rose garden.Featuring their three new roses – Emily Brontë,.....

UK: Royal wedding flowers donated to charities

The flowers which graced the royal wedding have been shared out to different charities, such as St Joseph’s Hospice in Hackney, east London. One of the patients to enjoy this donation is former embroideress Pauline Clayton, 89, a patient at St Joseph’s, who described the gift from the Duke and Duchess of.....

“Multi-facetted changes are on the way”

Marketing manager Frank Teuber is leaving Blumenbüro Holland after 22 years. In this interview he looks forward, despite his departure, to the future of Blumenbüro, the Dutch decorative plant sector and our society.by specialist editor Heike HoppeMr. Teuber, 22 years is a long time. Were there times when it.....

New ornamental pots respond to current trends

Colourful news fresh from the Desch-Epla factory: two completely new decorative pots that reflect contemporary trends - well thought-out, highly stylised, and distinctive. Both models have a non-scratch and non-stick surface, which keeps them nice and clean. ‘Mayca’ ornamental pot for bedding, Buxus and.....

SmartCups packaging range expanded

SmartCups can be used instead of ceramic pots. They are water-proof, easy to use, recyclable, and (if required) bio-degradable. Following the SmartCup for pot size 12, Elburg-Smit are now launching the SmartCup for pot size 9. They produce it themselves, ensuring that they can deliver quickly and in a design.....

UK: Farplants launches web and mobile friendly trade portal

Plant orders can now be placed direct from the bench side with the brand new trade portal from Farplants. The West Sussex based nursery wholesaler have released their web and mobile friendly portal, enabling garden retailers to view stock availability in real time and secure plants instantly.Through the web.....

UK: Chelsea Flower Show in pictures

The RHS Chelsea Flower Show, sponsored by M&G Investments, is the place to see cutting-edge garden design, new plants and find ideas to take home.The Chelsea Flower Show has been held in the grounds of the Royal Hospital Chelsea, London every year since 1913, apart from gaps during the two World Wars......

UK: Peony is on the Flower Agenda in June

It’s June, and that means it’s time for the peony. This beauty will be shining in many vases this month, but can also be seen extensively in bridal bouquets and striking centrepieces. Consumers can read all about the peony at Funnyhowflowersdothat.co.uk.The peony’s originWe have been enjoying the peony in.....

US: At First Lady’s Luncheon, American Grown flowers take center stage

American Grown flowers were the subject of delight — and even friendly competition — for about 1,850 Congressional spouses and associates this week in Washington, D.C.For the third year, Certified American Grown, a coalition of U.S. flower farms, organized the floral décor for the Congressional Club’s First.....

NL: Kalanchoë Garden season gets underway

The ‘Kalanchoë Garden’ season has started in the Netherlands. The clock sales at the auctions Aalsmeer and Naaldwijk is from the 14th May till the 14th September. The joint breeders and growers deliver the most easy and colourful plant also for outdoor, recognizable by the label 'Kalanchoë Garden'. Every.....

India’s biggest flower market to get makeover

The shabby stalls and the grimy bylanes of the famous Ghazipur flower mandi in Delhi are set to make way for a sprawling trading-cum-tourist spot in a facelift for the country’s biggest flower market.After lying in abeyance for nearly eight years, work on the redevelopment of the Ghazipur flower market will.....

NL: World of Flowers 2018 kicks off

Only 6 more months and the International Floriculture and Horticulture Trade Fair (IFTF) opens its doors again in Vijfhuizen, the Netherlands. From the 7th till the 9th of November the Expo Haarlemmermeer will be the center of the international Floricultural world. Visitors from all over the world come to.....

US: Mother's Day a major marketing opportunity

A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic that’s ready to spend significantly on the holiday.According to Prince & Prince’s Mother’s Day 2018 Floral Market Projection report, total U.S. market value.....

Harm Custers, Takii Europe

How sunflowers led to meeting the Dutch king

I had the honor to meet with his Majesty Willem-Alexander, King of The Netherlands. We shook hands and had a brief conversation. It was an unforgettable experience. How did this happen? And why is it so special?by Harm Custers, Manager Marketing & Sales Flowers at Takii EuropeTakii is proud partner of.....

All-America Selections offers free POP kit for garden center retailers

All-America Selections, in an effort to provide support to independent garden center retailers, now has a Point-of-Purchase kit available free of charge for the first 100 retailers who request them. This kit includes an informational poster about AAS Winners, two bench cards and 100 generic AAS Winner tags,.....

US (MI): HRI funds horticultural marketing research

The Horticultural Research Institute (HRI), the research arm of AmericanHort, has awarded Dr. Bridget Behe funding for her research titled "Off the sales floor and into the cart: Analyzing the path to plant purchases". Her research will look at how consumers make buying decisions with regard to plant.....

Plant Trend

Combining ideas, inspiration, decoration materials and plants

OZ Planten supplier of the month April 2018 is Plant Trend. Plant Trend has been working for years on designing and producing plant arrangements. OZ Planten visited the company that was founded in 2001 by René van Zanten and is located in Aalsmeer, just one kilometer away from FloraHolland Aalsmeer. Plant.....

UK: Thompson & Morgan partners with the National Trust

Thompson & Morgan announces a new relationship with one of the largest conservation charities in Europe: the National Trust.This autumn a new range of plant seeds will be launched, offering customers the chance to bring the spirit of the National Trust into their gardens. Joseph Cordy, Head of B2B Sales.....

Europe: Good results for Valentine's Day haters

The Flower Council of Holland's high profile 2018 Valentine’s campaign played to anti-Valentine sentiments. Research showed that there's irritation with the commercial nature of the day. So the campaign message was that it’s fine not to enjoy Valentine’s Day: you can show love every day with flowers! But how.....

India: Asia's largest tulip garden opens to visitors

The beginning of the tourism season in the Kashmir Valley was marked with the opening of Asia's largest tulip garden on the banks of the iconic Dal lake.Jammu and Kashmir Tourism minister Tasaduq Mufti and Floriculture minister Javed Mustafa Mir were among the first visitors for this season.The floriculture.....

"Think outside the (big) box – Sell yourself, not just your plants"

At the recent NGIA Growing Edge conference in Hobart, restaurant critic turned pig farmer Matthew Evans spoke of how of his early experience cooking in a Canberra culinary institution taught him the importance of quality over quantity. Needing to satisfy the appetites of over one hundred customers at each.....

My Peony Society joins forces with Dutch Flower Group

At the start of April 2018, My Peony Society (My Peony), which specialises in cultivating and marketing peonies, is set to begin a strategic collaboration with Dutch Flower Group (DFG). My Peony markets peonies from its offices in Rijnsburg to many trading companies within the Netherlands and abroad.Within.....

Improve your bottom line... online

Purchasing plants and horticultural supplies online is gaining ground given its convenience. Dr Louise Grimmer, Lecturer in Marketing at the University of Tasmania, says online spending accounts for seven to eight percent of the nationwide retail spend (~$21 billion per annum). However, online shopping is a.....

US: Spring in Washington is a field of tulips

When the first 40,000 tulips arrived from Bloomia's Virginia greenhouses to CityCenterDC the snow had almost all melted. They finished arranging the field of tulips as the morning sky turned purple then orange.People were taking photos of the tulips before the first rays of sun even hit them.The fantastic.....

e-GRO launches podcast

e-GRO is introducing a new podcast. Subscribe through iTunes or Google Play to get the new podcast from e-GRO. The podcast will feature Ryan Dickson, Garrett Owen, Brian Whipker and Brian Krug. Listen to the conversation among these four have to help you with growing issues that come up. Episode 1:.....

NL: 600 White World orchids from Piet Vijverberg adorn Keukenhof

Keukenhof opened its doors to the general public this year on 22 March. As always, the Beatrix Pavilion hosts an orchid exhibit for eight weeks. It is here in this pavilion that Dutch grower Piet Vijverberg is displaying almost 600 White World orchids.The Beatrix PavilionThis isn't the first year that the.....

NL: Sunrich Sunflowers play an important role in the royal opening of the Van Gogh & Japan exhibition

It was a typically Japanese opening last March 22nd in the Van Gogh museum in Amsterdam, the Netherlands. One, however, with a royal touch and with sunflowers in the leading role. His Majesty, Willem-Alexander, King of the Netherlands, opened this exhibition. Takii, proud partner of the Van Gogh Museum and.....

Pelargonium for Europe announces new UK PR campaign

As the warmer weather becomes more likely with the imminent date for the clocks to spring forward, we'll be pleased to hear more about the new Pelargonium Campaign which will be going out in Europe. It will emphasise this plant's durability, huge variety in colour and its appeal to younger consumers and both.....

How to get more online eyeballs for your product

As a plant breeder, grower, or garden center owner, you may be wondering how you can get your gorgeous products in front of consumers. After all, you work so hard day in and day out to perfect your plants, surely you want to share the fruits of your labor with as many people as possible. And in today’s.....

March 30 - April 15, Dandenong Ranges

Australia: Tesselaar hosts KaBloom flower festival

Held on Tesselaar’s flower farm in the Dandenong Ranges, KaBloom will be an explosion of colour in nature, with waves of a million flowers in bloom across five acres of garden.Festivities begin with the delicious Chocomania Weekend (March 30 – April 2), with a visit from the Easter Bunny, Easter egg hunts.....

Royal Van Zanten at the Keukenhof

Keukenhof is a worldwide concept and for many an annual event. Royal Van Zanten has been involved from the very beginning as a supplier of flower bulbs at Keukenhof. In the initial phase only tulip bulbs were delivered, but Keukenhof’s growth was in line with the growth of the assortment to be delivered......