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Marketing


Spring flowers are on the agenda for March

Spring is imminent - the perfect opportunity to celebrate with not one, but three Spring flowers on the Flower Agenda: ranunculus, hyacinth and daffodil. Consumers can read all about these spring bloomers at Funnyhowflowersdothat.co.uk.The origin of ranunculus, hyacinth and daffodilRanunculus originally.....

US: 2017 is the Year of the Daffodil

In partnership with the American Daffodil Society, the National Garden Bureau has proclaimed 2017 to be the Year of the Daffodil.Daffodils, a spring-blooming, self-propagating perennial, originated in Europe, predominantly Spain, Portugal, France and Austria, where they are native to meadows and woody.....

Proven Winners shrubs become video stars

Proven Winners has launched an all-new flagship video as a key element of their consumer marketing campaign for 2017. Posted on the Proven Winners ColorChoice Facebook page the video has been viewed over 700,000 times in just two weeks.Produced by Fairly Painless Advertising based in Holland, Michigan, the.....

Meeting consumer needs for the perfect Canadian rose

A new, homegrown rose is about to hit the Canadian market and it’s been carefully selected with the consumer in mind.The Canadian Shield rose is the first variety to be released by Vineland Research and Innovation Centre (Vineland) and, after in-depth research into consumer wants and needs, meets all of.....

GlobalGAP to launch consumer portal for certified flowers and ornamentals

At this year's IPM, GlobalGAP presented its plans to launch an online consumer portal for flowers and ornamentals from certified horticulture businesses around the world.The GlobalGAP Standard for flowers and ornamentals is already successfully implemented by horticultural companies in more than 30 countries.....

March 4-13, Tainan City

Taiwan: Create your own orchids in virtual reality

The Taiwan International Orchid Show 2017 (TIOS 2017), one of the three main international orchid shows, will introduce VR technology to turn visitors’ mobile phones into virtual dream orchid breeding machines.The show will be held from March 4 to 13 at Taiwan Orchid Plantation in Houbi District, Tainan.....

"Professional product photos are increasingly important"

Up-to-date and professional product photos play an important part in helping to sell your products at the auction as they help promote sales of your products. In particular, thanks to the increasing use of digital sales channels, such as Clock pre sales, the best possible presentation of your products has.....

The psychology behind color selections

"Spring is just around the corner, and I can’t wait for bursts of color to start warming up the season," writes Amy Carter at GGS. "We recently talked about new and continuing trends for 2017. Color choices will continue to be a big factor in this. But what is the psychology behind color selections and how.....

Lane DeVries, Sun Valley:

US: "We shouldn't keep focusing only on two holidays"

Women's Day (March 8th) is dedicated to celebrating women and honoring their achievements by expressing our respect, appreciation, and love. Originally founded in New York City in 1909, Women's Day is celebrated around the world; in the U.S., the popularity of this holiday has been rising over the last three.....

US: Largest flower farmer delegation ever heading to Washington

A week from today, a delegation of American flower farmers will descend on Washington,D.C., for an action-packed, issue-filled couple of days.Every farmer will don an American Grown boutonnièreThis will be the largest delegation of flower farmers ever for an annual fly-in. This year’s group canvases 10.....

Can Beyoncé make permanent botanicals hot for weddings?

Beyoncé’s extravagant performance may have stolen the show at Sunday night’s Grammy Awards, but it was her social media-friendly pregnancy announcement a week earlier that could have lasting effects on bridal trends, including a potential uptick in permanent botanicals.Beyoncé’s post on Instagram — which.....

Florists wanted for British Flowers Week photoshoot

New Covent Garden Market, the team behind British Flowers Week, are launching a competition to find five fantastic florists with front page grabbing designs to be the stars of this year’s British Flowers Week photoshoot.The five featured florists, to be chosen by an expert panel of judges, will each create.....

Growing petunias for strong retail performance

VIDEO This webinar features PanAmerican Seed and James E. Faust of Clemson University. Clemson's latest petunia research shows how to grow the best petunias to get strong retail performance.For more information PanAmerican Seedwww.panamseed.com

US teddy bear company stops anti-flower ads

The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays.For more than 20 years, florists have been frustrated and annoyed by Vermont Teddy Bear Company’s (VTBC) marketing, which repeatedly disparages flowers. The Society of.....