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Floristery


US (MA): Flowerbomb spruces up bus stop

Commuters in Everett were greeted with an unusual pop of color at a Broadway bus stop recently. Hit with a so-called “flower bomb,” the bus shelter had been drenched with garlands of red, orange, and yellow flowers, in a scene straight out of a Beyoncé photoshoot.The “floral takeover,” which was found at the.....

"New York’s flower district is dying"

West 28th Street once boasted more than 65 wholesalers. Now it’s a handful of second- and third-generation shops. As nearby hotels and condos shoot up, skyrocketing rents have forced out wholesalers and florists who can’t keep up, a pattern seen all over the city as bank branches and drugstore chains appear.....

Partnership to boost professional floristry in China

A partnership is being developed between Florint and Uniflorist, Florint's new member association from China, with the aim to further professionalize floristry in the fast-growing country. The details of the arrangement have been worked out during a recent visit to China by Heinrich Göllner, Florint.....

David Austin Roses:

From traditional to contemporary

Floral reporter, Bruce Wright, joined the world’s floral elite at this year’s symposium of the American Institute of Floral Designers (AIFD). He witnessed at first hand three very different design styles using David Austin roses. Here we learn more as he paints a picture of his experience at this annual.....

US (CA): Safeway launches Certified American Grown Debi Lilly bouquet

The recently released Certified American Grown Debi Lilly bouquet is now available at Safeway’s Northern California stores.The bouquet began arriving in stores in July, which Congress has declared American Grown Flowers Month.The design features lilies, gerberas and lisianthus and is available in a range of.....

Brad van Bremen, Logico:

Europe: "No shortage of creativity among orchid growers"

Exclusive orchids are doing really well this season. This is encouraging for growers now that Phalaenopsis isn't doing as well price-wise. "The demand for orchids is generally the same as last year, and that is positive. In the past the exclusive orchids generally followed suit when the Phalaenopsis.....

NL: Wim Hazelaar Trofee registration open until August 15

Those interested in joining the competition Wim Hazelaar Trofee 2018 can sign up before August 15th. At the beginning of September, the twelve competitors of 2018 will be announced.Winners WOF 2017Like last year Wim Hazelaar Trofee 2018 will be a competition among florists from different countries. The days.....

Harm van Raaij, FloraZON:

NL: "Consumers want sustainable products"

Many florists know where to find the Flora Trade Parc. Every week they drive to the Dutch city Venlo to do some shopping. "Our customers come from far and wide", says Harm van Raaij of FloraZON. "Both from the Netherlands, Germany, Belgium and from further away, like from Italy."Sometimes they come once,.....

ABE Flowers, Frans van den Berg:

"There will always be a market for quality"

"It is hard work on the German market, you really have to follow the customers. If you lose one, you don't automatically get a new one," says Dutch flower exporter Frans van den Berg from ABE Flowers. He is active on the German market, particularly in the Cologne-Bonn-Koblenz region, and supplies the high.....

Snapshot: Yunnan's annual flower expo wraps up in Kunming

Professionals from all parts of the Chinese floral supply chain congregated in Kunming from July 13 to 15. The gathered exhibitors and visitors were attending the Kunming International Flower Expo (KIFE), along with several concurrent events, including the China Floriculture Retail Forum and the China Home.....

Envisioning a 100 percent American Grown wedding

Last year, floral designer Kelly Shore committed to increasing her use of American Grown Flowers and foliage in her designs with a goal of getting to 100 percent.Kelly Shore was the featured designer at the American Grown Field to Vase Dinner in Alaska during 2017. That experience led to a passion for using.....

US: New trends spread at AIFD Symposium

From June 30 - July 4, the AIFD (American Institute of Floral Designers) Symposium was held in Washington DC. It is one of the most important events for floral designers in the USA, not only because each year they graduate new floral designers but because new trends and ideas are spread there.And this makes.....

US: Younger floral industry members connect, talk issues

According to a poll conducted by PGI, a tech and consulting firm, employers who provide younger workers with opportunities to network and connect stand a better chance of attracting and keeping millennial employees. Among the things most important to millennials on the job: a feeling of connection and the.....

Smithers-Oasis introduces biodegradable floral foam

At the request of the florist and the consumer and after years of development, Smithers-Oasis is introducing Oasis Naturebase Bio Floral Foam, the world’s first floral foam that is biodegradable.“Our customers are at the heart of our business,” explains Chris Martens, Managing director of Smithers-Oasis.....