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Floristery


NL: Lucinda den Adel wins VBW Flowercup

Lucinda den Adel has won the VBW Flowercup 2017 – the national floristry championship in the Netherlands. She scored 81.50 out of 100 points with her arrangement, which kept her well ahead of the other participants. Aside from the coveted title of national champion, the delighted florist also won a big.....

"Flowers don’t require tough labor"

Smithers-Oasis Company is introducing its new Floralife video, “Flowers Don’t Require Tough Labor” to showcase the savings on labor costs and time that can be achieved using the Floralife Express Technology. This video is the third in a series of videos that highlight the benefits of this revolutionary.....

Christmasworld brings fresh flowers and seasonal decorations together

The designers from Holland’s 2Dezign studio are renowned for presentations that impress, inspire and tempt customers. For the last eight years, Rudi Tuinman and Pascal Koeleman have been designing an imposing special show at Christmasworld. The aim is to encourage the trade to try something new – either in.....

Is Flowerbook becoming the must-have tool for all floral professionals?

In October 2014 Flowerbook launched the world’s first app that offers an insight into the assortment of cut flowers that is available in the industry. In the almost 3 years since, the company has kept improving itself and established a solid and growing user base. However, as always in this industry, the.....

US: ‘The Grateful Table’ event to feature CA Grown flowers

California flower farmers are joining agriculture and tourism industry partners to support a pop-up feast to benefit wine country wildfire recovery efforts. The event, The Grateful Table, will be held Tues., Nov. 21 at 1 p.m. in an idyllic vineyard at the Napa-Sonoma County line.Donations of California Grown.....

Thailand: Department store shows off local and imported flowers

Thai department store Central continues to mark its 70th anniversary with the launch of a floral festival that promises to delight fans of big blooms and highlights the sweet scented Ecuadorian roses.Shoppers can enjoy the surprising “Giant Flower Carpet” within the spectacular Glass House, along with.....

US (CA): CFM Petalers prep Dodgers World Series victory flowers

CFM Downtown LA wholesale flower market petalers showcase a creative array of unique blue and white Dodger baseball flowers and bouquets to prepare for LA's game 6 and 7 World Series wins, while simultaneously meeting peak holiday week demand for Halloween and Dia De Los Muertos (Day of the Dead) wholesale.....

US: How Farmgirl changed the floral industry

She grew up on a farm in Indiana, but it was not until years later that Christina Stembel really started thinking about flowers. While working at Stanford University, she noticed the floral centerpieces her department ordered ran as much as $200 a pop. Stembel started digging, and soon realized she’d hit on.....

UK: Roses cast spell over enchanted castle

Leeds Castle, Kent, became an enchanted floral odyssey this fall as stunning displays were created by international and award-winning designers for its annual Festival of Flowers.More than 1,500 David Austin roses were used across three installations. For the grand entrance, Dennis Kneepkens developed two.....

Design Star spreads American Grown Flower love

Earning the designation of “Design Star” is no small feat in a nationwide community of talented floral designers. And when Christy Hulsey, owner and creative director of Colonial House of Flowers in Statesboro, Georgia, earned the designation of 2017 Mayesh Design Star, she admits to being overwhelmed. And.....

US (CA): Rose Parade efforts ramping up

Plans for the first two Certified CA Grown entries at the 2018 Tournament of Roses Parade are already underway, and the ramp up to the New Year’s Day tradition has just begun.The entries from Cal Poly Universities and FTD Companies Inc. – the first to announce so far – will both feature CA Grown flowers and.....

Interflora blooms in India

India has long had a tradition of using flowers in day-to-day life — think garlands, flower petals strewn around places of worship, and even marigolds floating in a bowl. But the concept of flower arrangements is newer, and inspired by the West. Entering this relatively nascent luxury market is the global.....

Thailand: Bangkok’s biggest flower market honors king

Thousands of people have poured in to see elaborate floral displays running through Friday (October 20) at Bangkok’s biggest fresh flower market.Displays made from millions of flowers to pay tribute to the late King Bhumibol can be found at Pak Khlong Talad’s Flowers For Dad event.The highlight is a 89-meter.....

UK: How flat-packed bouquets are transforming the flower trade

“Flowers are such an emotive and powerful gift that we’ve found recipients feel even more connected to the sender once they’ve created their bouquet and shared [photos of] it with them,” says Aron Gelbard, CEO and co-founder of Bloom & Wild, a startup that sends flowers in the post.Founded in 2013,.....