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Floristery


The demand for seasonally grown British flowers

British Flowers Week 2018 kicks off this Monday. This means that consumers, florists and growers across the country celebrate the Floral beauty that the UK has to offer. British Flower Ambassador, Jonathan Moseley, loves his British Blooms. And he’s here to tell you why it’s good for your business to buy.....

June 18-24, Lambeth

British Flowers Week at the Garden Museum

Started by the Flower Market at New Covent Garden Market in 2013, British Flowers Week is an annual celebration of the wealth and variety of British cut flowers and foliage. British Flowers Week shines a spotlight on British flowers, working with independent florists and the wider flower industry to show.....

Saturday 16 and Sunday 17 of June

International interest for Aalsmeer Flower Festival

On Saturday the 16th and Sunday the 17th of June the fifth edition of the Aalsmeer Flower Festival takes place. The flower event can, as they say themselves, count on increased interest from abroad. The organisation of the Aalsmeer Flower Festival got information requests last week from, among others,.....

US (TX): Houston florist buys directly from growers

Houston based same day delivery florist Ace Flowers announced their partnership with fresh flower growers, eliminating the middle-man and streamlining their fresh flower supply and procurement process.Buying directly from the fresh flower Growers (Farmers) Ace Flowers Houston can maintain quality and.....

Flower Circus:

Russian florists busy preparing for the wedding season

The wedding season in Russia traditionally starts in June. Right before the season begins is the perfect moment to show off the latest in new trends and techniques to florists. That's why Flower Circus set off last month with Flowers Magician Mark Frank to inspire florists in Nizhny Novgorod and Kazan."The.....

UK: ‘Geraniums at the Door’ installation extended to end of June

Pelargonium for Europe announces Geraniums at the Door - an installation for Chelsea Fringe, garlanding the entrance of the Zetter Townhouse in Clerkenwell, one of the most photographed doorways in London, with 200 geraniums in deepest burgundy to palest pink.The installation is co-designed by award winning.....

These 6 florists will create installations for British Flowers Week

New Covent Garden Market has revealed the six floral designers who will create installations for British Flowers Week at the Garden Museum. New for this year, the innovative floral designs will go on display to the public at the newly refurbished Garden Museum throughout British Flowers Week, 18-24 June.....

NL: 10,000+ roses decorate 'Shop for a Week'

The popular Shop for a Week concept which is under the artistic direction of master florists Ueli Signer and Florian Seyd opened their temporary shop on Friday the 25th of May. The 20th edition is realized in close co-operation with Aleia Roses, Spanish grower of the famous Red Naomi! roses. The floral.....

Farm to table: not just for food

When you think farm to table, the first thing that comes to mind probably isn’t flowers. But BloomsyBox is trying to change that thought process by sharing an inside view of their process. The first step of bringing blooms to your doorstep starts at the source with flower farm partners.Here’s how the process.....

Gold at Chelsea for chrysanthemum solar system

Zentoo and Deliflor have worked together to supply the flowers for the Chrysanthemum installation at RHS Chelsea. John Peace from the National Chrysanthemum Society used their mums to build a Solar System. National Chrysanthemum Society: “The Solar System is the inspiration for the Society’s floral exhibit.....

US: At First Lady’s Luncheon, American Grown flowers take center stage

American Grown flowers were the subject of delight — and even friendly competition — for about 1,850 Congressional spouses and associates this week in Washington, D.C.For the third year, Certified American Grown, a coalition of U.S. flower farms, organized the floral décor for the Congressional Club’s First.....

Theme Keukenhof 2019: Flower Power

Keukenhof had another successful season in 2018. Visitors gave the flower exposition a 9.0. The park was visited by 1.4 million people, just as many as last year, according to the organisation.More young people visited Keukenhof. The average age fell from 48 years to 46 years because of more families with.....

Florensis takes over Osteospernum Dalina

Florensis has taken over the commercial Osteospermum Dalina varieties and gene pool from PanAmerican Seed per May 1. Florensis is happy with this great addition to its assortment, which will strengthen the market position of their Osteospernum even further. PanAmerican Seed recently had taken over the Dahlia.....

Saija Sitolahti wins Helsinki Open 2018 International Floristry Competition

The Finnish Florists’ Association’s Helsinki District organized Helsinki Open 2018, an international floristry competition, during the SpringFair at the Expo and Convention Center in Helsinki. The competition took place in Lasigalleria on Saturday 14th of April and consisted of three different tasks, all of.....