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Dutch Flower Group on construction trip to Zambia

A team of 13 volunteers from the Dutch Flower Group worked from 10 to 19 November to build a new future for Kunda Balasi and her family in Zambia. It was the fifth time that the Dutch Flower Group organized a construction trip together with the Dutch Flower Foundation and Habitat for Humanity. OZ Planten's.....

Black Friday: Florists are joining the price war

It's the day after Thanksgiving: Black Friday, which means plenty of promotional sales. Since 1932, this day has been regarded as the beginning of the Christmas shopping season in the US. Many stores are offering special deals, discounts, coupons and so on, and so are florists and garden centers......

Floriculture Sustainability Initiative welcomes three new members

FSI announces the addition of 3 new members from different stakeholder groups to their growing network of members:Holla Roses is a rose grower based in Ziway, Ethiopia. Currently they are increasing their focus on sustainability, future-proof floricultural management and trading with respect for people and.....

Festive flowers in the December Flower Agenda

In December we celebrate the festive season. The amaryllis, orchid and lisianthus are being celebrated this month. Consumers can read all about these festive flowers at Funnyhowflowersdothat.co.uk.Festive flowers in the Flower Agenda The amaryllis, orchid and lisianthus will be getting extra attention in.....

US: Millennials embracing houseplants a top trend in 2017

Holly Wilding and Ryan Krauze estimate they have nearly 30 plants in their house in Summerville.“I love my indoor plants,” says the 30-year-old Wilding. “I started buying them about a year ago and we just love bringing life to our house.”Krauze, who gravitates toward planting Japanese maples outdoors, says.....

US: Gen Z and Millennials expected to increase holiday spending

Most experts are calling for a robust holiday shopping season this year — and a new national survey indicates young adults (18- to 24-years-old) could lead the charge, metaphorically and literally, to increase spending.“As Gen Z and Millennials gets older, their purchasing power increases, and the rise in.....

Australian Made welcomes reports of new branding for Australian exports

The Australian Made Campaign has welcomed media reports of the Federal Government’s commitment to a stronger, “unified national brand” for Australian exports, in anticipation of the release of its Foreign Policy White Paper today.“The power of consistent branding, both here and overseas, cannot be.....

US: Kroger elevates floral line with new Bloom Haus brand

Kroger has introduced Bloom Haus, a new, premium and sustainable Our Brands floral line launching in Kroger's family of stores just in time for the holidays. Enhancing and building Our Brands as a vibrant growth vehicle is a driver of the company's Restock Kroger Plan."Customers can always count on our.....

Hollywood comes to David Austin Roses

On a cold, grey Wednesday morning this fall, a little bit of Hollywood excitement came to the David Austin rose fields and nursery — in the form of a 15-strong film crew plus two vans full of equipment. Their aim was to tell the David Austin story and capture a behind the scenes look at David Austin Roses.....

SAF to magazine editors:

"Flowers infuse interiors with feel good vibes"

Editors at some of the most popular magazines in the US have newfound appreciation for the power of flowers in interior spaces.The Society of American Florists' Vice President of Marketing Jennifer Sparks ran all over Manhattan in early November with celebrity interior designer Kelli Ellis to talk up.....

Aviv's book: "22 ideas to increase global cut flowers" now online

Aviv Harmonie launched their '22 ideas to increase global cut flowers' and Lucas Vos, CEO of Royal FloraHolland, handed out the first copies of the book' during Aviv's event that was held on November 10, 2017. With this book, the company does not only provide ideas, it also challenges the industry to take.....

"Flowers don’t require tough labor"

Smithers-Oasis Company is introducing its new Floralife video, “Flowers Don’t Require Tough Labor” to showcase the savings on labor costs and time that can be achieved using the Floralife Express Technology. This video is the third in a series of videos that highlight the benefits of this revolutionary.....

Christmasworld brings fresh flowers and seasonal decorations together

The designers from Holland’s 2Dezign studio are renowned for presentations that impress, inspire and tempt customers. For the last eight years, Rudi Tuinman and Pascal Koeleman have been designing an imposing special show at Christmasworld. The aim is to encourage the trade to try something new – either in.....

Is Flowerbook becoming the must-have tool for all floral professionals?

In October 2014 Flowerbook launched the world’s first app that offers an insight into the assortment of cut flowers that is available in the industry. In the almost 3 years since, the company has kept improving itself and established a solid and growing user base. However, as always in this industry, the.....

Changing your Floral Sales Strategy

If you’re finding your floral sales need a boost, it might be time to rethink your store’s strategies to target, engage and keep customers. Below you will find some advice from PMA.Know Your CustomerMen and women — as well as teenagers — are different, and often shop for floral products for varied reasons......

US: Florists in all 50 states plan local events for Petal It Forward

North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort nationwide, with events planned in all 50 states plus Washington, D.C., and Canada. Florists in 273 cities are hosting 299 local Petal It Forward events on.....

Flower sales to profit from Day of the Dead

Day of the Dead (Día de los Muertos), is a holiday that is celebrated annually on November 1st and 2nd to honor and remember those that have passed on. The holiday resembles All Saints Day and All Souls Day, which are celebrated after Halloween on the Christian calendar.First developed in Mexico, the Day of.....

Spain: Mix Flowers Project wins award at Iberflora

The Mix Flowers project of the cooperative of ornamental plant producers, Corma, has been this year’s winner of the Professor Ballester-Olmos award presented by the Official College of Agricultural and Graduate Technical Engineers of Valencia and Castellon (COITAVC). The prize has been presented at the gala.....

Petals will brighten Columbus on October 11

Dümmen Orange is partnering with Kroger’s Columbus Division and the Gems Group to spread happiness by distributing bouquets of flowers on Wednesday, October 19. The initiative is part of a nationwide effort called Petal It Forward organized by the Society of American Florists (SAF). In addition to sharing.....

Decofresh Roses: ‘Omang & Amor labels with added value’

Decofresh Roses is well aware of the fact a fresh product and a strong brand combine well. “These roses are part of a strong trademark, one that can be trusted blindly. Our quality roses are reliable and offer a unique experience that fits the desired emotion.”Omang & AmorThe two labels from rose nursery.....

Flowers of Colombia: new brand that will identify Asocolflores and its members

The Colombian Association of Flower Exporters (ASOCOLFLORES) will introduce today its brand “Flowers of Colombia”, which will be used to position Colombian flowers abroad. The new brand will be unveiled in Bogotá at Proflora 2017, one of the world's largest flower trade show. Festive launch of the new brand,.....

Bloomia USA drafts Sustainability Manifesto

"At Bloomia, we believe in doing things better and bettering the things we do", the company's CEO, Nico Botman, says. "For us, that is sustainability – the challenge of always improving the product, people and environment. Sustainability is neither optional nor just a checklist, but an ongoing responsibility.....

October garden plant of the month: Viola

Everything seems to change so quickly in the garden in October. The trees shed their leaves, and the summer blooms and perennials reach the end of their flowering period. But that’s not the case for violas in October. They love the somewhat lower temperatures, and keep flowering vigorously with their.....

Australia: Research shows more businesses implementing ‘buy local’ policies

The majority of Australian businesses now have a policy or preference for buying Australian-made goods wherever possible, according to independent research released by the Australian Made Campaign.The report on the purchasing habits of the commercial sector reveals nearly three quarters (74.4%) of Australian.....

e-Flora

Dutch Flower Group brings all e-fulfilment activities together

For several years now, a number of Dutch Flower Group (DFG) businesses have organised all E-fulfilment activities for their clients who sell bouquets and plants online. This has seen them taking complete care of the online floral category on behalf of clients who offer delivery of bouquets, plants and often.....

NL: Hortivation foundation launches website

Foundation Hortivation will have its own website from October 3rd 2017. www.hortivation.nl, where visitors can find everything about, among other things, calculation tool CASTA and current innovation projects. The aim of this website is to increase the visibility of the greenhouse technology sector in the.....

"Mix and Match will continue to be a significant trend"

“This trend is not new, but every year we witness a growth in demand for high quality and well synchronized combinations. At first, these combinations were chosen by trial and error at the grower’s level. In the past few years, breeders identified the need, and are now offering more and more readymade.....

US: QuickFlora introduces on-demand flower lockers

QuickFlora announced the availability of BloomHouse flower lockers for the US market.Alex Frost, CEO of QuickFlora, explains the idea behind BloomHouse. “We introduced this new concept as a way for flower companies to expand sales with minimal variable costs”. “Using our ICON software technology, any company.....

October 11, Encinitas

US (CA): Dramm & Echter participates in Petal it Forward giveaway

Join Dramm & Echter on Wednesday, Oct. 11 and host a Petal It Forward event in your community. The growers will be hitting the streets of Encinitas and randomly presenting two flowers each to people throughout the city. Recipients will be asked to “Petal It Forward” by giving one of their bouquets to.....

UK: It's all about succulents and Instagram

Radio 4's consumer affairs programme You and Yours, broadcast on 7th September covered the increasing interest and sales of succulents and cacti.In recent months we've seen that houseplants have become very trendy again after many years when they have been mostly absent from our homes. There have been many.....

US: NGB and Sakata award three grants to horticulture therapy gardens

After two weeks of online voting, and with over 16,000 votes, National Garden Bureau and Sakata Seed America have selected three therapeutic gardens to receive grants totaling $5,000.The three winning gardens are:The Monarch School of New England, Rochester, New HampshireFirst place vote-recipient; winner of.....

Autumn on the Flower Council consumer sites

On 22 September we say goodbye to Summer and welcome Autumn in. This will not go unnoticed on the Flower Council of Holland consumer websites Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk. Readers will be treated to flower and plant related content, under the guise of The Urban Chic French Apéro.The.....

UK: Florismart launches new platform

Florismart are launching their brand new website and buying platform on Saturday 30th September. The new Platform is built from 100% Florismart’s own innovative software. The Platform will contain more features to make it quick and easy to buy flowers, and even easier for growers and suppliers to get their.....

NL: Florists Clock customers donate 5,000 euro to Ride for the Roses

The closing of the Florists Clock will release € 5,000 from the product range fund. Ed van Wingerden (Fleuribelli) will donate this money to Hans van der Hoeven (Ride for the Roses) on behalf of the Florists Clock customers.Since the Florists Clock in Naaldwijk closed, customers have continued to pay into.....