Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Marketing


US: Preparing for Petal It Forward

The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start planning their local events.SAF makes it easy to plan. Here’s how to get started:Talk to your staff and decide if you.....

Canada 150 flowers going fast

Canadian greenhouses are preparing for an increased demand for red and white flowers as Hatters get into the nation’s 150th birthday spirit.“It started with the tulip,” said Corrine Hoffner, with Windmill Garden Centre. The official “Canada 150 tulip” was unveiled last year in time for planting in the fall —.....

US: Ups and downs in Administrative Professionals Week flower sales

Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week — an annual event many in the industry say is becoming less and less of a floral celebration.“We did not expect to have many orders.....

Interplant on the road

This week, Interplant was present with a flower presentation at Flower Handling Services Holland. They showed their latest spray rose varieties for an enthusiastic audience. Grower and good client of Interplant, Molo River Roses was being put into the spotlights during this event. Some of the new varieties.....

Bailey Nurseries expands digital "help desk"

Bailey Nurseries continues to grow their digital "help desk" by expanding their Endless Summer Hydrangea care text message program to now include a Spanish language version. Separately, the company is also adding a dedicated Easy Elegance Roses text program this year.Introduced in 2016, The Endless Summer.....

What happened to Admin Day?

This April 26th, 2017 is National Administrative Professionals Day (formerly known as Secretary's Day and Administrative Assistants’ Day), which began in 1952 as a day allocated to thanking and encouraging professionals in administrative positions. Over the last decade or so, this holiday has fallen by the.....

Saying T’estimo, with Porta Nova Red Naomi on St Jordi’s Day

In Barcelona and the larger Catalonia region, 23rd April is a special day. It is Saint Jordi’s Day; when Love and Romance takes residence not only in people’s hearts but all over town; as everyone goes an extra mile to find the best way to express affection to their loved ones. Also known as the Feast of St.....

US (CA): Monrovia partners with Ecology Action’s WaterLink program

Building on a 50-year commitment to water conservation, Monrovia has partnered with Ecology Action’s WaterLink program to provide plants that will replace 50,000 square-feet of unused, water-guzzling lawns throughout Santa Clara County. Turf replacement with Monrovia waterwise plants will take place at up to.....

Felga's Apple Parody

When labels are advertised like Apple products

VIDEOLabels presented like Apple products? Yes, German label manufacturer Felga Etiketten just released a Youtube video in which they present two of their waterproof labels in the 'Apple presentation style'. What is the reason for making this video? "If a company like Apple announces a presentation, a murmur goes.....

US: Apply to win Floral Management Marketer of the Year Award

SAF’s Floral Management magazine honors members with its Marketer of the Year award. If you are a member retailer, wholesaler or grower whose marketing efforts have been successful, then you're a candidate.The 2017 Marketer of the Year winner will receive:$5,000 cash prize, sponsored by Design Master color.....

UK: Lego daffodils instead of real ones?

Spring has definitely sprung in Hull city centre, but the flowers in bloom are not all they seem.In fact, the daffodils which have appeared in King Edward Square are made entirely of Lego. The stunning installation features more than 1,700 individual daffodils, built entirely with Lego Bricks.The work is.....

Rozanne and Friends enter perennial plants market

The new Must Have Perennials Blog is part of a new, two-brand marketing strategy being developed for North American and European perennial plants markets.Now breeders, propagators, growers and distributor sales reps will have a one-stop-shop of information on commercial production and garden use of key.....

"The Greatest Garden Show in the Southern Hemisphere"

Each year in the southern hemisphere, the horticultural industry presents itself to the general public via an institution known as MIFGS.The Melbourne International Flower and Garden Show is the largest show of its kind south of the equator, where for more than twenty years it has been acknowledged as one of.....

UK: Elho joins HTA National Plant Show line up

Whilst the focus at the HTA National Plant Show is clearly on plants themselves it also provides a platform for exhibitors to demonstrate innovative and inspiring displays that ultimately lead to increased plant sales.The Horticultural Trades Association (HTA) is launching a new award for the Best Plant.....

March 8-9, Naaldwijk

NL: Get acquainted with innovative marketing concepts

At the Seasonal Trade Fair (8 and 9 March 2017 in Naaldwijk), you can visit over 300 growers' stands with green and flowering houseplants and garden plants. This year's theme of the Seasonal Fair is: Generation Next!The younger generation is ready to get started. They are the new crop of entrepreneurs,.....

US (CA): Farmers, wholesalers felt the love this Valentine's Day

By all reports, Valentine's Day 2017 was a success. Overall, fresh flower sales were up over 2016, according to a survey by the Wholesale Florist & Florist Supplier Association (WF&WFSA). Survey results also showed: Thirty-eight percent of respondents said sales were up more than 10 percent. Almost 9.....

PMA:

"Wedding flowers present opportunity for retailers"

Supermarket floral departments are competing to offer unique, quality products at a reasonable price in the wedding sector. This means catering to couples who want all the traditional frills as well as Wedding Flowers DIY wedding flower ideas. Pricing for unique floral designs – when the product is only a.....

Spring flowers are on the agenda for March

Spring is imminent - the perfect opportunity to celebrate with not one, but three Spring flowers on the Flower Agenda: ranunculus, hyacinth and daffodil. Consumers can read all about these spring bloomers at Funnyhowflowersdothat.co.uk.The origin of ranunculus, hyacinth and daffodilRanunculus originally.....

US: 2017 is the Year of the Daffodil

In partnership with the American Daffodil Society, the National Garden Bureau has proclaimed 2017 to be the Year of the Daffodil.Daffodils, a spring-blooming, self-propagating perennial, originated in Europe, predominantly Spain, Portugal, France and Austria, where they are native to meadows and woody.....

Proven Winners shrubs become video stars

Proven Winners has launched an all-new flagship video as a key element of their consumer marketing campaign for 2017. Posted on the Proven Winners ColorChoice Facebook page the video has been viewed over 700,000 times in just two weeks.Produced by Fairly Painless Advertising based in Holland, Michigan, the.....

Meeting consumer needs for the perfect Canadian rose

A new, homegrown rose is about to hit the Canadian market and it’s been carefully selected with the consumer in mind.The Canadian Shield rose is the first variety to be released by Vineland Research and Innovation Centre (Vineland) and, after in-depth research into consumer wants and needs, meets all of.....

GlobalGAP to launch consumer portal for certified flowers and ornamentals

At this year's IPM, GlobalGAP presented its plans to launch an online consumer portal for flowers and ornamentals from certified horticulture businesses around the world.The GlobalGAP Standard for flowers and ornamentals is already successfully implemented by horticultural companies in more than 30 countries.....

March 4-13, Tainan City

Taiwan: Create your own orchids in virtual reality

The Taiwan International Orchid Show 2017 (TIOS 2017), one of the three main international orchid shows, will introduce VR technology to turn visitors’ mobile phones into virtual dream orchid breeding machines.The show will be held from March 4 to 13 at Taiwan Orchid Plantation in Houbi District, Tainan.....