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Dümmen Orange takes part in campaign ‘Summertime, Gerberatime’

Coloured by Gerbera started the campaign ‘Summertime, Gerberatime’ and Dümmen Orange joins in. The colourful flower turns its radiating ‘face’ always towards the sun, so it can catch all the rays, and reflect them back to everyone that sees it. No wonder that the Gerbera conquered the hearts of many and.....

C'est le Bouquet immerses French viewers in Dutch flowers

In French television program C'est le Bouquet, eleven flower artists battled with each other. The program is based on the Dutch format of 'Best Dutch Flower Stylist’ and was sponsored, among others, by Royal FloraHolland, hoping to boost the sales of their members that are active in the French market.photo:.....
Happy Healthy Flowers

International Floriculture Expo launches online awareness campaign

The International Floriculture Expo is launching an online social media campaign called Happy Healthy Flowers (#happyhealthyflowers) to promote studies that show the health benefits of giving and receiving flowers. Participants are asked to share a floral image on social media using the hashtag.....

Flower Council of Holland

UK: Introducing the Mother's Day 'flowerhug'

This coming Sunday, March 26, is Mother's Day in the UK. A great opportunity to gift all mothers extra flowers. This year the Flower Council of Holland will pay attention to Mother's Day with the focus of their social media channels on a new concept, the 'flowerhug'.FlowerhugA beautiful bouquet of flowers is.....

US: SAF promotes flowers’ health benefits

Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to consumers will soon have powerful new resources at their disposal.Earlier this week, SAF wrapped a photo shoot for its 2017 Local Marketing Kit. The kit.....

Ukrainian floriculture climbing out of crisis

The atmosphere is vivid at the Flower Expo Ukraine. The aisles are crowded and the visitors and exhibitors are positive and optimistic. Is Ukraine climbing out of crisis? Ukrainians are flower minded people. Despite the severe crisis, they didn't stop buying flowers - just cheaper ones and not in the same.....

US (NY): Unsuspecting passers-by get flowers on Happiness Day

In celebration of International Day of Happiness, online floral gifting brand ProFlowers surprised unsuspecting New Yorkers with the gift of 10,000 fresh flowers. Armed with a truckload of lively, colorful roses, ProFlowers took to the streets of the Big Apple on Monday, March 20 to #GiveHappy and create joy.....

Live TV drives awareness for Certified American Grown flowers

Floral and event designer Sandy Schroeck made two live television appearances in advance of the American Grown Field to Vase Dinner held last week at Len Busch Roses in Minnesota. Sandy’s WCCO appearance was the second live floral demonstration she did in the Minneapolis market to invite the public to the.....

Forteco corporate identity revamped

Van der Knaap is introducing a new corporate identity for the brand Forteco. In addition to the new logo, the packaging will get a new look. The old packaging will be phased out and the new packaging will be supplied during the second half of this year.Forteco products are made from high quality coco.....

The history of UK Mother's Day

Mums across the UK will soon enjoy a delicious breakfast in bed. Then, whilst glancing every now and then across at the beautiful bouquet of flowers they were given by their doting children, they’ll sit relaxing on the couch. Why all the fuss on Mother’s Day? There are different stories…Back in the 1600s,.....

Interplant shows off varieties to German webshop

While early Spring is in the air, Interplant is busy developing and marketing its latest varieties. This week, they held a flower presentation with their latest varieties for Blume 2000, one of the biggest online German shops for flower bouquets, plants and other gifts. With more than 190 branches, Blume2000.....

Canada: Florist sells plants from Elton John’s dressing room

A downtown florist is selling living mementos of Elton John’s sold-out concerts in Victoria last weekend.Potted ficus and palm trees from the legendary rocker’s dressing rooms are at Brown’s The Florist on Fort Street. They were rented for his concert nights on Saturday and Sunday. Rentals cost about a third.....

Florall awards for Belgian plants that offer something extra

Plants that offer something extra are an effective way of keeping customers surprised. So it’s no coincidence that the Belgian Florall awards on 6 March 2017 were awarded to newcomers that offer something above and beyond their decorative value. Gold went to a bee-attracting plant, silver to a compact and.....

NL: Roses compete for Consumer Award 2017

During the Rose Show (13-18 April in Keukenhof), growers present their roses to the general public. The favourite will go on to win the Keukenhof Consumer Award 2017. The annual Rose Product Day of Royal FloraHolland will also be held here, on 13 April.All of the roses displayed during the Rose Show are.....