Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Marketing


Selling love and happiness

Silke Tijkotte is the founder of Let it Grow, the Royal FloraHolland programme that helps start-ups to get going and that aims to enthuse a new group of consumers about flowers and plants.The conscious consumerSilke states that Let it Grow appeals to city dwellers of all ages. In the future, more and more.....

German customers crazy about cacti

They are suitable outdoors as well as indoors, creating a modern, pared-down ambience in glass containers, or an exotically Mexican holiday mood in colourful planters. They look fantastic on the balcony, the terrace or the window sill. And they are completely on-trend as an alternative to traditional floral.....

"Being mad about plants will keep you sane"

Plants can be an amazing seller. They are so easy for customers to ‘pick-up-and-go’, and provide a substantial option for those customers whose pockets are not all that deep.They are a really good way of filling your display areas; you can be really creative with hanging containers or filling rustic wooden.....

UK: The personalities behind a famous London flower market

There has been a market on Columbia Road for almost 150 years, and it’s been a go-to East End destination for flower lovers since the middle of the 19th century. These days it’s one of the hottest spots in town, and between the beautiful flowers and plants, the artisan coffee places, the amazing world street.....

DutchGrown provides customers with new way to purchase bulbs

DutchGrown, an exporter of flower bulbs, has provided customers with a new way to purchase bulbs in a timely and personalized manner. Founded in 1882, DutchGrown is one of the oldest wholesale flower bulb exporters in the Netherlands. They specialize in fall planted flower bulbs.Now in the fourth generation.....

Sunfinity Sunflower reaps awards at Cultivate

Sunfinity Sunflower, Syngenta’s branded interspecific helianthus, won two Medal of Excellence awards, the Industry's Choice Award and the Readers' Choice Award at Cultivate '17. The Industry’s Choice Award selection is based on a selection of varieties chosen by an industry panel during California Spring.....

Growers find new sales channels through Floradecora

One of the latest measures taken up by Dümmen Orange to promote sales is its participation in Floradecora, for which Marketing Manager Rokus Hassefras identifies four reasons: “Firstly, we, as leaders in the sector, feel under an obligation to be present. Secondly, we get to see new ideas and new customers.....

Gentian is the August Garden Plant of the Month

There are a lot of remarkable characters amongst the perennials, but the Garden Plant of the Month for August is very special. With its intense blue colouring and beautiful bell-shaped flowers, Gentian (Gentiana) reminds us of its natural home in Alpine meadows. The Gentian range has developed considerably,.....

PanAmerican Seed launches new product video series

PanAmerican Seed has launched a series of short promotional videos about 11 leading products from their assortment. The videos have been professionally produced and are available to be viewed via the Vimeo account: vimeo.com/panamericanseedRepresentative from PanAmerican Seed and presenter in the videos Ross.....

Aloe is the August Houseplant of the Month

Very tough, strong shapes and easy to live with: Aloe (officially known as: Aloe vera) has thick blue-green leaves which reach a length of 40-50 cm and grow up in spikes from a rosette up to a maximum of 100 cm. The leaves are greyish green and have serrated edges. Aloe is an exceptionally resilient plant.....

Ecuador: An unforgettable Children's Day

In honor of Children's Day, celebrated in Ecuador on June 1st, FleuraMetz invited 32 children from the Family Homes of Foundation Cristo de la Calle in the city of Ibarra to spend an unforgettable day in Ecuador's capital city of Quito. The icing on the cake was a 24,000 USD cheque that was presented to the.....

UK: Wyevale ladies race for life, raise £245 for charity

Nine members of staff at a nursery in Hereford raised £245 for charity by taking part in the city’s Race for Life event last Sunday (July 9, 2017).The team, which was headed up by Heather Williamson, Joint Chairman of Wyevale Nurseries, all took part in aid of Cancer Research UK. Heather explained: “We were.....

NL: Positive Market Reactions to First Holland Dahlia Event

The announcement of the first Holland Dahlia Event has been warmly welcomed in the horticultural market. From Thursday to Saturday, August 24 – 26, numerous companies are welcoming fellow professionals from nearby and abroad. The event marks the renewed interest in one of the oldest commercially cultivated.....

'Certified American Grown most recognizable consumer-facing brand in US’

Certified American Grown farms continue to help wave the flag and show their pride for being a part of the growing consumer demand for homegrown blooms. Certified farm Eufloria Flowers recently launched their beautifully redesigned website featuring their roses and the pride in their membership with.....

"To capture millennial customers, think small"

The “new” American Dream for millennials: a small — sometimes really small — house.According to a 2015 survey by the National Association of Home Builders, “millennials, who are entering the home-buying market in larger numbers, are driving down home size.”“Millennials don’t have as much ready cash or free.....

US (NJ): DVFlora donates rose stems for Memorial Day

DVFlora was honored to be a part of this year’s Memorial Day Flowers Foundation event at the Salem County Veterans Cemetery in Woodstown, NJ. 30 DVFlora volunteer’s participated in placing over 3,000 rose stems on the headstones of those who have died while serving the country.“My name is Madison and I am a.....

How labels can help spread the plant health message

In this post, IML Labels will share with you information on a brand new plant health regulation scheme, and outline why labelling and branding plays a part in being compliant to these new regulations. They will also look at what makes a good horticultural label – one that will grab your customers’ attention,.....
July 2, Seattle

US (WA): Debra Prinzing launches Slow Flowers Summit

The inaugural Slow Flowers Summit has been called a "TED Talk for Flower Lovers."Developed and produced by Debra Prinzing and Slow Flowers LLC, this one-day event is designed to celebrate American Flowers Week (June 28-July 4, 2017) and bring together creatives, thought leaders and change agents with a.....

Costa Plants celebrates Clean Air Month

Clean air is essential to healthy living. It improves physical health by reducing the risk of certain types of cancer or bronchitis, and plays an important role in improving the environment. May is an opportunity to recognize the importance of improved air quality during Clean Air Month.Indoor and outdoor.....

e-GRO Alert by Lee Stivers

When plants back up in the retail greenhouse

Inclement spring weather can delay retail plant sales, as customers wait for warmer, sunnier days to begin gardening. As space in the greenhouse gets scarce, and plants keep growing bigger, think carefully about where and how you are displaying your products.by Lee StiversPlants get stacked vertically. When.....

How flowers inspire fashion

Flowers follow, compliment and inspire fashion and vice versa. We see runways filled with fresh flowers for fashion shows, who can forget Christian Dior’s Autumn/Winter 2012 Couture show with the walls of entire rooms lined with fresh flowers. Or the beautiful runway decorated with wild flowers by Adelaide.....

UK: Peony is on the Flower Agenda in June

It’s June, and that means it’s time for the peony. This beauty will be shining in many vases this month, but can also be seen extensively in bridal bouquets and striking centrepieces. Consumers can read all about the peony at Funnyhowflowersdothat.co.uk. The peony’s originWe have been enjoying the.....

US: After 'slow food', chefs are now going for 'slow flowers'

In 2013, Eat Me Speak Me chef Jarrett Stieber launched his pop-up restaurant with a defining mission: to showcase the bounty of local farms. From day one that included not just the food on diners’ plates but also the flowers on Stieber’s tables. “It’s important for cooks to learn about flowers just like we.....

US (TX): Texas A&M AgriLife advises purchasing of 'water-efficient' plants

A state tax-free holiday on “water-efficient products” from May 27-29 includes all plants, trees and grasses for non-commercial shoppers, according to the Texas Comptroller’s Office. Texas A&M AgriLife Research horticulturists urge residents to be vigilant in selecting plant life that conserves water.....

Setting up your floral E-commerce for success

Maximizing sales through the e-commerce platform will come from two basic aspects: configuring all the correct settings for your users and the marketing efforts you dedicate for getting people to use the tool.First things first: Get people to your e-commerce siteJust like with any other e-commerce, your.....