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Marketing


How flowers inspire fashion

Flowers follow, compliment and inspire fashion and vice versa. We see runways filled with fresh flowers for fashion shows, who can forget Christian Dior’s Autumn/Winter 2012 Couture show with the walls of entire rooms lined with fresh flowers. Or the beautiful runway decorated with wild flowers by Adelaide.....

UK: Peony is on the Flower Agenda in June

It’s June, and that means it’s time for the peony. This beauty will be shining in many vases this month, but can also be seen extensively in bridal bouquets and striking centrepieces. Consumers can read all about the peony at Funnyhowflowersdothat.co.uk. The peony’s originWe have been enjoying the.....

US: After 'slow food', chefs are now going for 'slow flowers'

In 2013, Eat Me Speak Me chef Jarrett Stieber launched his pop-up restaurant with a defining mission: to showcase the bounty of local farms. From day one that included not just the food on diners’ plates but also the flowers on Stieber’s tables. “It’s important for cooks to learn about flowers just like we.....

US (TX): Texas A&M AgriLife advises purchasing of 'water-efficient' plants

A state tax-free holiday on “water-efficient products” from May 27-29 includes all plants, trees and grasses for non-commercial shoppers, according to the Texas Comptroller’s Office. Texas A&M AgriLife Research horticulturists urge residents to be vigilant in selecting plant life that conserves water.....

Setting up your floral E-commerce for success

Maximizing sales through the e-commerce platform will come from two basic aspects: configuring all the correct settings for your users and the marketing efforts you dedicate for getting people to use the tool.First things first: Get people to your e-commerce siteJust like with any other e-commerce, your.....

US (NC): A new co-op market blooms in Durham

For most local flower growers, there are only two ways to sell your goods: at farmers markets or directly to florists.But for some, those farmers markets aren’t what they used to be and and most florists buy imported flowers from large distributors.Earlier this year, a group banded together to create their.....

Netherlands: Ruigrok reveals top 10 “Amazing Tulips”

This period is an exciting time for Ruigrok Flowerbulbs. The blooming season is coming to an end (which was a festive and colorful event as always) and now they're waiting for the bulbs to grow as big and strong as they can for the harvest in June and July.Tulips come in many shapes, sizes and colors, and.....

US: How the peony became Indiana's state flower

The peonies seem to be blooming early this year. The showy, fragrant flowers of the peony typically burst their blooms for a few short weeks from late May to early June before the stems droop from the weight of the mammoth flowers.But how did the peony — native to China, not Indiana — get to be the official.....

US: Thousands of roses to be placed for Memorial Day

Organizers with the Memorial Day Flowers Foundation hope to place 10,000 roses at Miramar National Cemetery over Memorial Day Weekend to honor fallen U.S. troops and veterans.Chris Johnson, who is organizing the event this year at Miramar, said, “It’s about bringing back the original meaning of Memorial Day,.....

June 29, Quito (Ecuador)

Workshop 'Marketing tactics to increase millennial floral purchases'

Current economic conditions have significantly altered the dynamics of flower sales and marketing strategies world-wide. These conditions have created opportunities for Ecuadorian flower growers to re-think strategies for marketing flowers around the world.The Floral Marketing Research Fund (FMRF) has.....

American Grown Flowers garnish first lady's luncheon

This year’s First Lady’s Luncheon was the latest inspiration for designing with all American Grown Flowers. Farms from across the country shipped over 18,000 stems of gorgeous American Grown Flowers to a team of over 20 volunteer floral designers led by Kelly Shore of Petals by the Shore, Christy Hulsey of.....

The making of Vogue’s anniversary rose

A while back, the editors of Vogue confronted a new version of a familiar challenge: How to celebrate the passage of time without raking tediously over the past? Vogue turns 125 this year, an impressive age for any publication. Was there a way to celebrate the past with something brand-new—an icon of fashion.....

Dümmen Orange updates Avalanche+ roses website

In 2001,avalancheroses.com was one of the first websites in the flower sector to be devoted entirely to one product: the Avalanche+ rose. Dümmen Orange, the breeder of Avalanche+, has given the website not just an update but a total makeover. The content is now more user-friendly and also more easily.....

SMK unveils new name for Milieukeur: PlanetProof

During the Anniversary Event on 11 May, SMK unveiled a new name – on the way to PlanetProof – that aims to internationalize the Milieukeur label for a whole range of plant-based products. This new name is available to label holders whose products comply with Milieukeur's standards. Trading .....