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"Professional product photos are increasingly important"Up-to-date and professional product photos play an important part in helping to sell your products at the auction as they help promote sales of your products. In particular, thanks to the increasing use of digital sales channels, such as Clock pre sales, the best possible presentation of your products has.....
The psychology behind color selections"Spring is just around the corner, and I can’t wait for bursts of color to start warming up the season," writes Amy Carter at GGS. "We recently talked about new and continuing trends for 2017. Color choices will continue to be a big factor in this. But what is the psychology behind color selections and how.....
Lane DeVries, Sun Valley:
US: "We shouldn't keep focusing only on two holidays"Women's Day (March 8th) is dedicated to celebrating women and honoring their achievements by expressing our respect, appreciation, and love. Originally founded in New York City in 1909, Women's Day is celebrated around the world; in the U.S., the popularity of this holiday has been rising over the last three.....
US: Largest flower farmer delegation ever heading to WashingtonA week from today, a delegation of American flower farmers will descend on Washington,D.C., for an action-packed, issue-filled couple of days.Every farmer will don an American Grown boutonnièreThis will be the largest delegation of flower farmers ever for an annual fly-in. This year’s group canvases 10.....
Can Beyoncé make permanent botanicals hot for weddings?Beyoncé’s extravagant performance may have stolen the show at Sunday night’s Grammy Awards, but it was her social media-friendly pregnancy announcement a week earlier that could have lasting effects on bridal trends, including a potential uptick in permanent botanicals.Beyoncé’s post on Instagram — which.....
Florists wanted for British Flowers Week photoshootNew Covent Garden Market, the team behind British Flowers Week, are launching a competition to find five fantastic florists with front page grabbing designs to be the stars of this year’s British Flowers Week photoshoot.The five featured florists, to be chosen by an expert panel of judges, will each create.....
Growing petunias for strong retail performanceVIDEO This webinar features PanAmerican Seed and James E. Faust of Clemson University. Clemson's latest petunia research shows how to grow the best petunias to get strong retail performance.For more information PanAmerican Seedwww.panamseed.com
US teddy bear company stops anti-flower adsThe floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays.For more than 20 years, florists have been frustrated and annoyed by Vermont Teddy Bear Company’s (VTBC) marketing, which repeatedly disparages flowers. The Society of.....
US (VA): Flowers brighten Valentine’s Day for seniorsOn Valentine’s Day, the Society of American Florists’ staff brought roses and smiles to nearly 200 seniors in two assisted living communities in Alexandria, Virginia. SAF staff were among the 500 “Cupid Crew” volunteers for 75 events nationwide delivering 10,000 roses to senior citizens on Valentine’s Day.....
US: Alaska is celebrating peonies in FebruaryFlower farmers Beth Van Sandt and Rita Jo Schoultz shared their pride in American Grown Flowers during this year’s annual Winter Carnival Parade in Homer, Alaska. Despite the cold and snow, the two made sure their community, known as the “City of Peonies,” had a flower-filled entry in the parade.The American.....
Philippines: Flowers plus internet equals e-commerce successSeeing the potential of internet long before Pinoy entrepreneurs harnessed the power of e-commerce, Philippine Cut Flower Corp. (PCFC) developed a website, based on an MBA thesis, that eventually grew into one of the first online success stories in the country.The idea behind the “Island Rose” brand in 1999.....