A tour to wholesalers in Russia shows that Mother's Day (which this year was celebrated on 24 November) in a number of years is still increasingly developing into a serious flower sales day.
That is what John Elsgeest says, you probably might know him from Flower Circus and he is familiar with the Russian market. "The Russian commercial sector has embraced Mother's Day and this is also evident in the flower sales. The trade is frequently using advertisements, so that its popularity grows and people (just like Valentine's Day) are almost forced to participate. Children also make drawings for their mother at school, something that didn't happen in the past either."
A wholesaler in Kazan. Credits: John Elsgeest, Flower Circus
The Russian Mother's Day is a relatively new concept, since it has only been a festive day since 1998. Mother’s Day falls on the last Sunday of November.