- Greenhouse Lighting Specialist - Athens or Atlanta (GA), USA
- Head of Sales
- Sales/Business development Manager - Floriculture - Kunming, China
- Sales Manager and Quality Assurance Supervisor
- Grower Support Manager (Blueberries) - Harare, Zimbabwe
- Finance Director - Ukraine
- Breeder (MSc) - Hann. Münden, Germany
- Buitendienst Medewerker - België
- Assistant Grower Manager Tomato & Capsicums - Malaysia Highlands
- Assistant Grower Manager Lettuce & Herbs - Malaysia Highlands
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
Peat and Growing medium markets: supply and demand
The background of this great demand is the partly toxic contamination of agriculture soil. So also the vegetable production must for the most part be cultivated in closed cultivation systems and be covered. Who would like to get vegetables with overloaded heavy metal parts on the plate?
However, it does not appear that this postage is in any way related to the amount of harvested peat on the world market. Even if the harvested quantity would grow drastically in the near future, it is almost impossible to cover this demand.
Due to the global climate change in the last few years, more and more rainfall is expected in the summer months. This applies not only to Europe, but also to other countries such as Canada.
Of course, it does not always rain at all times, where peat is harvested. Thus not all plants from the peat and substrate industry are affected at the same time. This problem will therefore be reflected in various forms from time to time in the individual results of the various enterprises. Individual holdings will have to fight with shortages and others can also start a new season with certain excesses. However, the overall result will not alter the fact that it is impossible to cover this demand.
It is also a question of how certain individual companies deal with information in this regard. If an honest answer and honest details about the offer were discounted, this information would be taken by some competitors as a positive advertising medium. This is in the nature of a human business man.
We met with Thomas Zeitheim to find out more about what the market needs in the future. Mr. Zeitheim has been working in this segment for over 30 years. The tz professional agency is concerned exclusively with the needs and questions in the substrate industry and professional horticulture.
How do you see the international market development in this segment?
Basic markets, such as the market for the production of professional substrates, are currently in a positive trend. At the moment, the European markets are stagnating, but a certain "boom" is recorded in the Asian markets. Due to the high demand in the Chinese market, we will have a kind of "inebriation" in a short time. Many vendors would like to be a part of this boom and will be on their way to play in this "Eldorado". It is already apparent that this will lead to a big confusion on the market in the medium term.
Which principles should be taken into consideration?
Each supplier sees their own interests first and tries to achieve the greatest advantage for themselves. Short-term thinking? Is it really economic? However, in order to be able to use and build these markets in a long term, the interests of all must be brought to the fore. This means a lot of work, especially in education and information. This is precisely what we offer to our partners. A basis for long-term relation in the market.
How will you adapt to this?
I would like to give you an example of a small part of our principles: "... three businessmen are sitting around a table to negotiate a deal. A good deal is done when all three get up and go out of the room with the same smile. If, however, one of the three business people is happier than the other two, it can be assumed that no good and long-term deal has come out ... "
I personally have used this principle for a long time as an intent and will continue to work in the same way. Practical and honest information at the right time at the right partner.
For more information:
Engineer in Horticulture
Publication date :
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2018-11-22 "Natural fiber blanket is like having a valve to hold water"
- 2018-10-11 How substrate structure influences water holding capacity
- 2018-10-10 "Producing more with less water and nutrients"
- 2018-10-09 BVB Substrates joins forces with Kekkilä
- 2018-10-08 "Seaweed could be key to lower nutrient and water use in horticulture"
- 2018-09-27 "Wood fiber blends offer increased sustainability"
- 2018-09-24 "Many suppliers can bring you coco, only a few can bring you a product consistent and uniform"
- 2018-09-11 UK: Summer’s drought spurs on efforts to reduce peat use
- 2018-08-28 Oboya receives several orders on substrates in China
- 2018-08-16 Horticubes retail packs suitable for growers big and small
- 2018-08-09 Substrate handling influences water holding capacity
- 2018-08-08 First RPP labelled growing media on the market
- 2018-08-08 How did oxygenation of irrigation water affect bedding plants?
- 2018-07-20 Mycorrhizal fungi use in propagation
- 2018-07-16 Commercial growers get new wood fiber option
- 2018-06-19 Oboya receives several new orders in Poland
- 2018-06-04 Jiffy Products Sri Lanka successfully EU Organic certified
- 2018-05-21 UK: Grants for peatlands restoration
- 2018-05-16 Oasis starts offering Rootcubes retail packs
- 2018-04-12 US (MA): Molds on the surface of growing media