"The rise of the Golden Empire"

At IPM Essen, Danziger presented a larger collection, inviting the visitors to explore their assortment of both bedding plants and cut flowers.

One product was the Golden Empire, a member of Danziger’s Timeless Bidens collection.

“We decided to create a more focused display this year in Essen. Instead of having many different varieties on our display, we chose to exhibit only varieties from our Timeless collection and from our Amore Petunia series. This turned out to be a smart decision”, says Ayala Zilberman, Europe Sales Manager at Danziger.

Timeless is a rather new brand of Danziger’s Bidens, debuted at the 2017 Flower Trials.

“Our R&D has managed to create a large, diverse, unique and innovative assortment of Bidens. From top of the line best sellers, such as the Blazing Glory and Yellow Charm to new colors like the Pretty in Pink, and unique varieties like the Golden Empire. Danziger thus offers a 'one stop shop' of Bidens, with all types and colors of Bidens, in one place. We called it our Timeless Collection, as we look at these varieties like a 'family', gathering all members from the more traditional to the 'young and kicking' under the same umbrella of high quality Bidens brand”, says Liat Kaplan, Global Marketing Manager.

The booth of Danziger at the IPM Essen 2018.

“This exhibition was definitely very good for the Golden Empire. People kept asking me 'Is that Bidens?' and I was happy to answer - yes. This is actually one of my favorite Bidens varieties, as it's so floriferous, regenerating flowers, and it has a tall, “royal” appearance, one cannot ignore”, says Ayala.

Danziger will present the Timeless Collection again during the upcoming CAST event and at the 2018 Flower Trials.

For more information:
Danziger - "Dan" Flower Farm
T: +972-3-9602525

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