Kenya: Flower dealers in record sale ahead of Valentine’s Day

Kenyan flower dealers have started recording booming sales barely two days to Valentine’s Day.

The Kenya Flower Council says sales have already hit the 75 per cent mark of the average annual sector turnover of Sh100 billion [988 million USD].

KFC chief executive Clement Tulezi said this is because most of the flower exports are pre-ordered and most Valentines' orders are usually shipped by February 5.

A single stem goes for about Sh50 [0.50 USD] in the export market. On average, a medium sized Rose bouquet contains 18-20 stems.

Tulezi said February has always been a great test to the industry in terms of meeting demand especially of the red roses which are associated with love.

Read more at The Star (Emmanuel Wanjala)

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