Since August 27, 2015, FloraHolland has been experimenting with roses being auctioned on the clock.
Because more and more transactions are taking place with roses being sold in a box, FPC Roos asked for the enabling of auctioning in the box. So far, the results are far from disappointing, and pricing can generally be said to be good.
Traditionally, roses are only auctioned in water at FloraHolland. The experiment was started because of the increasing number of transactions with boxed roses. Another advantage is the increased efficiency that can be achieved by both growers and clients. In addition, transport of roses is more efficient, because auctioning in water takes up thrice as much volume as auctioning in boxes.
Pricing optimal
The experiment has been running for 15 auction days now, and will continue until early October. Pricing didn't go well in the first week, product coordinator Leo van Rijn says, but the price continued to increase after that. "We monitor the price on a daily basis, and adjust where necessary. One of the things we optimized was the way we supplied, which means pricing is optimal as well now. Remarkably, growers who first auction a series of roses in a box first and then in water, realize better prices than the other way around. It was expected that the boxed product would be less appreciated than the product in water. But in practice, it's not that bad. Actually, in many cases, more is paid for product in boxes than in water. That's a very good result."
Source: FloraHolland
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
- Senior Grower
"Tweeting Growers"
Top 5 - yesterday
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-06-02 Meet Sira: White Santini with a bright green centre
- 2023-05-24 “New ways of utilising herbs in the garden”
- 2023-05-23 UK: Agapanthus 'Black Jack' Plant of the Year at the RHS Chelsea Flower Show 2023
- 2023-05-19 "It adds a unique tropical flair to the garden or landscape"
- 2023-05-04 "Bi-colored Supertunias have been increasingly popular with North American gardeners"
- 2023-04-28 Stage 3 tissue culture, "Easier than you think"
- 2023-03-22 "Perfect for producers looking for something special"
- 2023-03-17 "May the White Force bloom with you"
- 2022-12-16 "This multi-tasking new Bergenia is a star"
- 2022-12-06 "Amongst the category of garland hydrangeas it can truly be regarded as a (r)evolution"
- 2022-11-21 Snapdragon “DoubleShot Orange Bicolor F1” wins ASS Award
- 2022-10-03 Major instruction project Alaska botanical garden
- 2022-06-16 Robotics is no ‘quick fix’ to solving labor shortages
- 2022-06-13 US (KY) EHR’s 2022 new varieties report is now available
- 2022-06-09 $10,000 to build flower farm for at-risk youth
- 2022-05-19 The positive effects of gardening on mental health
- 2022-05-18 Banknote roses at Nanchang Banknote Printing Factory
- 2022-05-06 New concept: Hydrangea on a stem
- 2022-04-20 "A wilder messy look and more productive then others already commercial varieties"
- 2022-04-05 Terra Nova Nurseries Introduces Sneak Peeks of Gaura CONFETTI ‘Pink’ and Echinacea CARA MIA ‘Sands’
